corporate strategy - Publications - Faculty & Research

01 Jan 2009
News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

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February 2013 (Revised March 2015)
Case

The LEGO Group: Publish or Protect?

By: Willy C. Shih and Sen Chai

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details

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October 2007
Background Note

Price Formation

By: Joshua D. Coval and Erik Stafford

Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details

Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy

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Educators

27 Oct 2009
First Look

First Look: October 27

per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has attracted top-notch corporate clients, resulting in steady double-digit annual growth in its... View Details

Keywords: Martha Lagace

26 Sep 2023
Blog Post

Climate Week NYC 2023

panels, and interactions. I think I made good choices. Maybe there was something with my strategy of staying below 23rd street or in Brooklyn for in-person events (not that there weren’t incredible events all over the city), but all I... View Details

06 Aug 2020
News

Defining Flex Work

The COVID-19 pandemic’s impact on the workplace has been seismic, causing many companies to completely rethink their strategies and models. It was especially disruptive, says Anna Auerbach (MBA 2010), because companies had already been... View Details

25 Feb 2020
News

The Past Informs the Future of Work

multinational company with operations in 26 countries and numerous international partnerships. In 2017, the company had more than half a billion mobile, fixed, and TV customers. During case discussions, students explore Vodafone’s View Details

Keywords: Jennifer Gillespie; Telecommunications; Information

01 Jun 2002
News

Latin American Conference Highlights Region's Diversity

admitted that such solutions are “horrible,” but there isn't much choice in a crisis. The appropriate strategy is to minimize the number of rules that have to be broken in order to get the country out of the current situation, he stated.... View Details

09 Sep 2009
First Look

First Look: September 9

geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options to two proposals. The first is an enhancement of the account management model put in place in 2001... View Details

Keywords: Martha Lagace

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

a labor-intensive commitment to instilling in people "a strategy of preeminence"—the belief that they can make a difference in their industry or in the lives of their customers. Such coaching and mentoring take time; even so,... View Details

Keywords: by Melissa Raffoni

18 Oct 2021
Blog Post

Embracing Activism for Social Change

COVID-19 has reminded us, private corporations rely on public programs and policy for financial assistance during times of crisis. In contrast, ‘good’ corporate strategy often... View Details

19 Jul 2011
News

Brightening the Future

Ayala: With solar lantern in hand, kicking off a campaign to light the rural Philippines. Photo courtesy Jim Ayala After a successful corporate career that included two decades as a senior partner at McKinsey & Company and, most recently,... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

February 1998 (Revised August 1998)
Case

Teradyne, Inc.: Nothing Ventured, Nothing Gained

By: Joseph B. Lassiter III

Alexander d'Arbeloff, Teradyne's founder and CEO, is launching his company into the software and network testing business. He has acquired three external start-ups and is beginning to integrate them with the rest of the company. While Teradyne's core... View Details

Keywords: Acquisition; Business Startups; Corporate Entrepreneurship; Leadership Style; Success; Horizontal Integration

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06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

that some giant computers controlled by big corporations and institutions know better than they do about what they will be doing in (the) future and what they'll become They might turn into poor, weak machines themselves , abiding by what... View Details

Keywords: by James Heskett

07 Sep 2021
News

Embracing Activism for Social Change

private corporations rely on public programs and policy for financial assistance during times of crisis. In contrast, ‘good’ corporate strategy often emphasizes minimizing tax... View Details

Keywords: Deborah Blagg

22 Jul 2019
News

A Way Forward for Women

network cofounded by fellow WOB participants Lisa Pent and Bonnie Hagemann with a vision to become the go-to source for corporate boards to find and recruit highly qualified women. Initially, Pent, an account executive at Grant Thornton,... View Details

Keywords: Jill Radsken

11 Jul 2005
Research & Ideas

The New International Style of Management

customer-centric tends to be deeply embedded throughout the organization." 'corporate Culture Trumps National Culture' These findings suggest that excellence in global corporate competition demands certain success-enabling... View Details

Keywords: by Garry Emmons

01 Apr 1996
News

Stewards of the Seventh Generation

and the costs sometimes associated with implementing "green" strategies - strong government regulation at home and abroad will continue to be necessary in order to motivate many businesses to become more environmentally accountable. He... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

March 2010
Case

Federal Bureau of Investigation, 2007

By: Jan W. Rivkin, Michael Roberto and Ranjay Gulati

In the wake of the 9/11 terrorist attacks, Robert Mueller, the Director of the Federal Bureau of Investigation (FBI), sought to transform the storied Bureau. The FBI had long served as both the chief law enforcement agency and the main domestic intelligence wing of the... View Details