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  • 19 Jan 2010
  • Sharpening Your Skills

Sharpening Your Skills: Managing the Economic Crisis

back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar, Rangan is optimistic about strategic CSR efforts that provide value in communities and society. Key concepts include: Companies... View Details
Keywords: by Staff
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

more common, because companies can no longer rely on mass marketing to reach prospective customers. Communication tasks have become much more complicated, and therefore more dependent on computer-aided analysis. Q: What marketing... View Details
Keywords: by Poping Lin
  • 23 May 2000
  • Research & Ideas

The Emerging Art of Negotiation

E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is also drawing the interest of... View Details
Keywords: by Martha Lagace
  • 14 Feb 2012
  • First Look

First Look: February 14

concurrent with an obesity epidemic, suggesting that low-income communities lacked access not just to food in general, but to healthy foods in particular. Rauch believed he could build a non-profit grocery store model that took advantage... View Details
Keywords: Carmen Nobel
  • 07 Sep 2019
  • Op-Ed

Even for Non-Believers, These Are the Next Steps on Climate Change

it will move its capital to Borneo from the current Jakarta because of advanced sea rise and concurrent ground subsidence. On the other side of the spectrum, communities like Duluth, Minnesota and Rochester, New York are touting their... View Details
Keywords: by John Macomber
  • 01 Feb 2017
  • What Do You Think?

Is the Next Jobs Crisis Just Ahead?

development for the sectors where jobs are being created.” Dolembo suggested a multi-faceted response: “Fund student loans, stop punishing those who get the training at community colleges and share in the investment for these poor kids... View Details
Keywords: by James Heskett; Service
  • 01 Dec 2015
  • Research & Ideas

What to Do When Your Organization Has Dueling Missions

co-authors refer to this business model as “spaces of negotiation,” where there is no overlap of job functions, but there is constant communication between the socially focused and the commercially focused employees. While maintaining... View Details
Keywords: by Carmen Nobel
  • 04 Aug 2006
  • What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

you think? Original Article An entire generation brought up to regard many things in life—including communication and most intellectual property—as limitless and free is coming of age. They will join generations of their elders who... View Details
Keywords: by James Heskett
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

"pretty limp," quality can only improve thanks to dramatic interest within the medical community in what the Internet can do. Panelist John D. Halamka, MD, of CareGroup Healthcare System, quipped that health care and the Internet are... View Details
Keywords: by Martha Lagace; Health
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made... View Details
Keywords: Martha Lagace
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

took the form of new community bank creation by local bank professionals. Our results show that acquisitions in communities lead to new bank foundings, and that this pattern is particularly pronounced when... View Details
Keywords: Martha Lagace
  • December 2007
  • Article

Learning to Live with Governments: Unilever in India and Turkey, 1950-1980

By: G. Jones
A noteworthy characteristic of the contemporary global economy is the uneven distribution of world foreign direct investment (FDI). In 2007 three-quarters of world FDI was located in developed countries. The residual was concentrated in a small number of emerging... View Details
Keywords: Developing Countries and Economies; Ethics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Community Relations; Business and Government Relations; Consumer Products Industry; India; Turkey
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  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

announced their intentions for a city “built from the internet up” in Toronto’s Quayside district. As Doctoroff prepared for yet another milestone in a year of planning and community engagement, it was almost certain that of the many... View Details
Keywords: Dina Gerdeman
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

regime supporters. Communities that attract higher rates of public sector employment forfeit higher levels of fiscal revenue by permitting informality. This complementarity between public sector employment and forbearance amplifies... View Details
Keywords: Dina Gerdeman
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

product dubbed a “wearables game changer”; and enjoyed a loyal customer base, particularly among technology early adopters and the community of software developers that created applications and watch faces for its products. Nonetheless,... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

heterogeneous technology diffusion from immigrant communities in the United States for identification. The latter instruments are developed by combining panel variation on the development of new technologies across U.S. cities with... View Details
Keywords: Sean Silverthorne
  • 29 Apr 2014
  • First Look

First Look: April 29

stories (the ability to communicate the data to users), and safety (preparation for severe weather, including using social media). Now he has questions about how much to invest in the declining but still important television business; how... View Details
Keywords: Sean Silverthorne
  • 04 Oct 2011
  • First Look

First Look: October 4

this time. Read the paper: http://hbr.org/2011/10/the-cure-for-horrible-bosses/ar/1 Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities Authors:Christopher Marquis, Gerald F. Davis, and Mary Ann Glynn... View Details
Keywords: Sean Silverthorne
  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

zones As companies expand operations across the globe, they must grapple with time gaps during which employees cannot collaborate (i.e., lost productivity). To study this phenomenon, a research team studied communication patterns among... View Details
Keywords: by Sean Silverthorne

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