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Show Results For
- All HBS Web
(4,927)
- People (3)
- News (744)
- Research (3,548)
- Events (32)
- Multimedia (24)
- Faculty Publications (2,401)
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I... View Details
Keywords: Entrepreneurship
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
pairwise industry and establishment level and measure agglomeration in a global and continuous metric space. These... View Details
Keywords: Martha Lagace
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
plans to offer the technology for use in Internet, catalog, and in-store shopping. 10 BodyMetrics Ltd. provides software that recommends the best fitting size for the garment selected and on-screen... View Details
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a... View Details
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
interdependent. And although you may have a great doctor with the best intentions, the system may not allow him or her to give the quality of care they would like to. A: Absolutely. My heart really goes out to physicians nowadays. They're... View Details
- 06 Dec 2011
- Op-Ed
Greater Fiscal Integration Best Solution for Euro Crisis
considering the many different opinions for tackling the crisis, the multitude of parliamentary and electoral processes involved, and the constraints of treaties not designed to withstand these unprecedented... View Details
Keywords: by Dante Roscini
- 08 Jul 2008
- First Look
First Look: July 8, 2008
approaches include the use of risk exposure and the Sharpe and Information Ratios. Applies the approaches to a variety of mutual funds to demonstrate the effect of using different View Details
Keywords: Martha Lagace
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
- 02 Jan 2013
- What Do You Think?
Should We Rethink the Promise of Teams?
importance of measuring the quality of the contribution that individuals make to a team. Tom Dolembo pointed out that "Teamwork isn't about falling backwards into a mattress, it is about a specific skill Unless teaming is approached as a... View Details
Keywords: by James Heskett
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
that also demonstrate a strong potential to influence the business, must be retained and grown. This is also the best time to be pruning initiatives that have lost their relevance and leverage. Q: What... View Details
Keywords: by Martha Lagace
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
identifying customer needs and R&D to introduce hit products. Nike’s ecosystem. One of Nike’s initial ventures into fitness was the 2012 launch of the FuelBand, a wrist-worn fitness tracker with social features. Its key feature,... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
services to citizens can institute service improvements and metrics modeled after those in the private sector. They can call on social marketers to aid in communicating with customers View Details
Keywords: by Sean Silverthorne
- 29 Oct 2013
- First Look
First Look: October 29
since the 1980s has coincided with a strong revival in interest in local traditions and practices, which is particularly noticeable in some of the fastest growing emerging markets such as China. Working Papers Do View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
technologies (e.g., applications, servers, and databases); iii) reveals the main "flow of control" within an architecture (i.e., the set of inter-connected components); and iv) generates View Details
Keywords: Carmen Nobel
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
of foresight. Nor should they be blamed if they've taken all reasonable preventive measures against a looming crisis. But if a damaging event happens that was foreseeable and preventable, no excuses should... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future,... View Details
Keywords: by Paul Michelman
- 03 Jul 2012
- First Look
First Look: July 3
details Schön Klinik's founding, its early focus on measurement and improvement, and the design and implementation of a system-wide structure for... View Details
Keywords: Sean Silverthorne
- 13 Mar 2012
- First Look
First Look: March 13
case:http://cb.hbsp.harvard.edu/cb/product/512003-PDF-ENG Allied Electronics Corporation Ltd.: Linking Compensation to Sustainability Metrics Robert G. Eccles, George Serafeim, Shelley Xin Li, and Alan... View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
sales, retail metrics for multiproduct settings, and shelf space constraints. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=606023 Publications... View Details
Keywords: Martha Lagace
- 23 Jul 2020
- Research & Ideas
How Countries Use Financial Policy to Fight COVID-19
actions from around the globe. They then adjusted those actions for each country or region to make them comparable in categories such as the total percent of gross domestic product, a common measure of an economy’s size. By the end of... View Details
Keywords: by Rachel Layne