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  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

channels. CD sales still accounted for the majority of revenues, but sales of music in digital formats (downloads, videos, ringtones) were growing significantly and accounting for approximately 10 percent of the industry's revenues in... View Details
Keywords: Martha Lagace
  • March 2008 (Revised June 2011)
  • Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop
The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details
Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

acquisitions of companies that were important providers of transaction software in the retail and hospitality industries. Now, in late November 2013, Nuti and his team were considering a third potential major acquisition: Digital Insight,... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

possesses a number of qualities that fit with its PowerShot digital camera brand." Fortunately, one of my students, Margarita Golod came to the rescue and connected me with Maria Sharapova. Sharapova was the ideal study subject in... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • Web

Online Entrepreneurial Marketing Course | HBS Online

products, and services. Participants develop a proven toolkit for identifying, capturing, and influencing customers and learn how to create a viable, scalable business using limited resources. Related Programs Digital Marketing Strategy... View Details
  • 30 Dec 2013
  • HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details
Keywords: by Deborah Blagg; Journalism & News; Publishing
  • Profile

Sebastian Vargas

Kraft Foods, but I regret not pursuing my teenage dream. Later in life, I was able to get closer to my childhood dream by learning Python and transitioning from chemical to digital research and development at Procter & Gamble. What is... View Details
  • 13 Apr 2022
  • News

New School

continued despite school closures, including developing free, printable reading and math activity packs in English and Spanish. It also developed teacher guides to keep K–8 students learning even if they didn’t have reliable internet access. The company also expanded... View Details
  • 13 Nov 2020
  • News

Student Startups Help Fight COVID-19

startup, which is led by Sophia Richter, Tina Beilinson, and Julia Cole (all MBA 2020), quickly adapted its affordable online offerings to include classes geared to birth and postpartum challenges associated with the coronavirus. Hikma Health added a module to its... View Details
  • May 2022
  • Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Related
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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  • October 2015
  • Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry
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  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

https://www.hbs.edu/faculty/Pages/item.aspx?num=52472 Harvard Business School Case 717-474 Walmart: Navigating a Changing Retail Landscape As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay... View Details
  • 21 Aug 2017
  • Blog Post

A Summer Internship with the City of Boston

and more efficiently?—with in-the-weeds tactical questions—would more people click here if the button were red? Much of the innovative work going on at DoIT was spearheaded by Lauren Lockwood (HBS 2014), and until recently Boston’s Chief View Details
Keywords: Consulting
  • Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Innovation and Entrepreneurship TIMELINE POLAROID FILMS RESEARCH LINKS Digital Archival Resources Archival Collections Bibliography SITE CREDITS 93. Land, "Chairman's Letter," Polaroid Corporation Annual Report 1978, 3. 94. Steve Jobs... View Details
  • Web

Lessons from History - Creating Emerging Markets

establishing corporate archives include: substantial cost with indefinable pay-off, issues of confidentiality, convincing business leaders, who tend to be future-facing, of the value and relevance of history. There are also new challenges associated with the View Details
  • 09 Dec 2015
  • Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their... View Details
Keywords: by Carmen Nobel; Retail; Technology; Web Services
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • Web

Visionary, Innovator, Educator - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS YouTube: Executive Education Harvard Business Review Harvard Business School Contact... View Details
  • 22 Feb 2022
  • News

Turning Point: Ready or Not

and is an adjunct faculty member teaching digital marketing at NYU and Rutgers. He has shared stories of growing up in Dubai and Kuwait on RISK! and The Moth Radio Hour. View Details
Keywords: reflection; life experience; leadership