Decisions - Publications - Faculty & Research

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

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July 2010 (Revised December 2011)
Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry

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Business, Government & the International Economy Curriculum - Faculty & Research

BGIE, we will learn about the key economic, political, and social factors that affect this business environment: in other words, the institutional foundations of capitalism. BGIE examines management and leadership on a grand scale. The View Details

24 May 2021
News

Can Fabric Waste Become Fashion’s Resource?

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

identity are aligned, in the sense that each supports the other. In particular, decentralized decision making requires that individuals have the correct sense of “who we are.” At the outset of a change effort, management often does not... View Details

Keywords: by Carmen Nobel

Article

Quantile Evaluation, Sensitivity to Bracketing, and Sharing Business Payoffs

By: Y. Grushka-Cockayne, K. C. Lichtendahl, V.R.R. Jose and R.L. Winkler

From forecasting competitions to conditional value-at-risk requirements, the use of multiple quantile assessments is growing in practice. To evaluate them, we use a rule from the general class of proper scoring rules for a forecaster’s multiple quantiles of a single... View Details

Keywords: Forecast; Aggregation; Operations; Forecasting and Prediction; Mathematical Methods

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31 Mar 2022
Op-Ed

Navigating the ‘Bermuda Triangle’ in Professional Services

In professional services, successful firms tend to be either small or super-sized. There’s very little middle ground. Take health care, for example. Shouldice is a small, 89-bed hernia hospital in Canada that, over the past several decades, has provided excellent... View Details

Keywords: by Ashish Nanda

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

bad story.” You Might Also Like: Has #MeToo Changed How Hollywood Hires? Empower Your Employees to Make Better Decisions How to Make the World Better, Not Perfect Feedback or ideas to share? Email the Working Knowledge team at... View Details

Keywords: by Pamela Reynolds

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet as consumer purchases become... View Details

Keywords: by Julia Hanna; Consumer Products

Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

Research Summary

Bringing Individuals Back In: The Effects of Career Experience on New Firm Founding (forthcoming Industrial and Corporate Change, 2003)

By: Rakesh Khurana

In this paper (with Scott Shane) the link between the career experiences of potential entrepreneurs and the decision to found a new firm is explored. Because of methodological and theoretical obstacles, sociological research on organizational foundings has largely... View Details

September 2024 (Revised November 2024)
Case

Carrie Wang: Choosing Between the Family Firm and the Family Spirit

By: Lauren Cohen, Fei Wu and Sophia Pan

Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details

Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China

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June 2024 (Revised September 2024)
Case

Driving Scale with Otto

By: Rebecca Karp, David Allen and Annelena Lobb

This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details

Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain

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April 2018
Case

Cisco Systems and OpenDNS: Strategic Integration

By: Andy Wu, George Gonzalez and David Wang

With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for... View Details

Keywords: Mergers and Acquisitions; Integration; Corporate Strategy; Change Management; Entrepreneurship; Organizational Culture; Information Technology Industry

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January 1998 (Revised November 2003)
Case

Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)

By: James K. Sebenius and David T. Kotchen

Describes secretive negotiations that took place between the top executives of Morgan Stanley and S.G. Warburg in the fall of 1994, when the two firms were contemplating a merger that would create one of the world's most powerful investment banks. By December, in order... View Details

Keywords: Negotiation; Investment Banking; Mergers and Acquisitions; Consolidation; Banking Industry; Financial Services Industry

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21 Aug 2018
News

The Business Case for Curiosity

16 Feb 2023
HBS Seminar

Kate Kellogg, MIT

What Does "Stakeholder Capitalism" Mean to You?

Business leaders are being urged to adopt a multistakeholder approach to governance in place of the shareholder-centered approach that has guided their work for several decades. But through hundreds of interviews with directors, executives, investors, governance... View Details

July 2015
Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger

As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details

Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry

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March 2020
Case

A Tower for the People: 425 Park Avenue

By: John Macomber, Joseph G. Allen and Emily Jones

Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details