Publications

September 2006 (Revised October 2007)
Module Note

Platform-Mediated Networks: Definitions and Core Concepts

By: Thomas R. Eisenmann

Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details

Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms

June 2014
Supplement

Ad Classification at Right Media — slide supplement (widescreen)

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards

01 Dec 2003
News

HIV/AIDS and Business

Forty-two million people around the globe live with HIV/AIDS; an additional 80 million may be infected by 2010, with new cases concentrated in Russia, India, China, Nigeria, and Ethiopia. The scope of the epidemic is so staggering that... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

June 2021
Case

The Canada Pension Plan Investment Board (CPP Investments): April 2021

By: Josh Lerner, Reza Satchu and Alys Ferragamo

The Canada Pension Plan Investment Board (CPPIB) is one of the largest pools of investment capital in the world and follows a rigorous “Total Portfolio Framework” in its approach to investment management. In April of 2021, John Graham was just two months into his role... View Details

Keywords: Pension Funds; Investment Strategy; Capital Markets; Financial Strategy; Investment; Asset Management; Financial Institutions; Private Equity; Growth and Development Strategy; Investment Portfolio; Assets; Financial Markets; Financial Services Industry; Canada

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

October 2021 (Revised January 2022)
Supplement

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

By: Linda A. Hill and Emily Tedards

This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details

Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation

November 2019 (Revised February 2020)
Case

Constellation Brands' Investment in Canopy Growth: Aiming High

By: Stuart C. Gilson and Sarah L. Abbott

In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details

Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Food and Beverage Industry; Food and Beverage Industry; Canada; United States

16 Oct 2012
News

On Marriage, Kidneys and the Economics Nobel

January 2015 (Revised December 2015)
Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay

Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details

Article

Deregulation, Misallocation, and Size: Evidence from India

By: Laura Alfaro and Anusha Chari

This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm size dynamics and reallocation of resources within industries. Following deregulation, resource misallocation declines, and the left-hand tail of the firm size... View Details

Keywords: Business Ventures; Size; Emerging Markets; Supply and Industry; Manufacturing Industry; India

Find at Harvard

03 Mar 2013
News

Martha Stewart, Macy's and the Meaning of 'Store'

12 PM – 1 PM EDT, 17 Oct 2017
Webinars: Career

Attract & Retain Top Talent to Create an Engaged and Productive Team

To become the best in the business, it is essential to employ the best people. But how do managers build a culture where employees are ready and able to take their team to the next level? This keynote focuses on how to attract talented team members, empower them, and... View Details

27 May 2011
Working Paper Summaries

An Empirical Decomposition of Risk and Liquidity in Nominal and Inflation-Indexed Government Bonds

Keywords: by Carolin E. Pflueger & Luis M. Viceira

August 2020
Case

This Old House of Worship: St. Anthony Shrine (A)

By: Ryan Raffaelli

This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community.... View Details

Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission and Purpose; Transformation; Organizational Culture; United States

19 Oct 2012
News

Past and Present

five million. We currently maintain a phenomenal service, but I know that we won’t be able to market ourselves to double or triple the size we are today: We must continue to create entirely new ways of helping people make genealogical... View Details

Keywords: genealogy; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

June 2007
Article

Merchant or Two-Sided Platform?

By: Andrei Hagiu

This paper provides a first pass at clarifying the economic tradeoffs between two polar strategies for market intermediation: the "merchant" mode, in which the intermediary buys from sellers and resells to buyers; and the "two-sided platform" mode, under which the... View Details

Keywords: Merchants; Two-sided Platforms; Intermediaries; Two-Sided Markets; Digital Platforms

Find at Harvard

2017
Working Paper

Business History, the Great Divergence and the Great Convergence

By: Geoffrey Jones

This working paper provides a business history perspective on debates about the Great Divergence, the rise of the income gap between the West and the Rest, and the more recent Great Convergence, which has seen a narrowing of that gap. The literature on the timing and... View Details

Keywords: Business History; Economics; History; Wealth and Poverty; Developing Countries and Economies; Economic Growth

SSRN

2023
Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche

Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details

Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention

SSRN

October 1987 (Revised February 1992)
Case

Motorola and Japan (A)

By: David B. Yoffie and John J. Coleman

In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details

Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan