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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight... View Details
- Web
Staff Directory | Baker Library
insights connect with business professionals in meaningful ways. Dimitri’s background spans digital marketing—where he supported pharmaceutical brands focused on rare diseases—and web publishing for investigative journalism organizations... View Details
- 01 Dec 2003
- News
Business Answers the Call
Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to... View Details
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent, creative, View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that... View Details
Keywords: Zoom
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been... View Details
- 01 Jun 2025
- News
Keeping the Faith
It has been said that the note of a Tibetan singing bowl is the sound of inner peace. That’s not something you might expect to hear in the MBA classroom. But it rings through Hawes Hall at the beginning of each session of The Spiritual Lives of Leaders, a second-year... View Details
- 01 Dec 1999
- News
A Class Act
If you turned to this article only after first checking out the Class Notes for your year, you are in good company. According to a 1995 Bulletin readership survey, 95 percent of all HBS alumni read the Class Notes regularly and have been... View Details
Keywords: Nancy O. Perry
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about... View Details
- 01 Jun 2014
- News
Screen Saver
Born in Cuba and raised in Puerto Rico, Gerardo "Gerry" Lopez fondly recalls the first movie he saw in the United States, in 1977: Star Wars. "Wow, the special effects and flying through space—it was great!"... View Details
- 26 Feb 2020
- News
Phoenix Rising
eight floors up, both for the Acropolis views and for a less buttoned-up vibe. As the November afternoon wears on and daylight fades, the buzz in the lounge heats up. Tea service yields to bar service, View Details
Keywords: Jen McFarland Flint
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that... View Details
- Profile
Lisa Cousins
achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was... View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence.... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership View Details