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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (950)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
importance of values and standards in business and the role leaders play in articulating them. Fifteen years ago we began teaching a required course called Leadership, Values, and Decision Making. Last December, after a couple of years of work, the faculty voted to... View Details
Keywords: by Kim B. Clark
- 01 Sep 2009
- News
E Ink’s Wild Ride
prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into... View Details
- 14 Jan 2014
- First Look
First Look: January 14
Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- Career Coach
Wendi Zhang
Wendi partners with MBA students and alumni to meet them where they are in their career journey, and 1) if undecided - helps them get clarity, 2) if decided - coaches them in taking the next steps to reach the next goal post(s), and 3) upon reaching the next goal -... View Details
- Career Coach
Ildi Nielsen
Ildi (Dartmouth ’94) offers 20 years of experience as a Career Coach and Executive Search Consultant for MBA and post-MBA professionals. She worked as a Career Coach at Boston Consulting Group where she helped consultants and alumni launch new careers in healthcare,... View Details
Keywords: Consulting; Commercial Banking; Financial Services (All); Consumer Finance; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Retail
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
the commercial recording industry because you can play the notes reliably, ultimately you may find that you've lost your brand specialness. In business terms, if you're in a margin business and you want to command high margins, if you're... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 08 Jul 2008
- First Look
First Look: July 8, 2008
should pursue the acquisition of the Jaguar and Land Rover brands owned by US-based Ford Motor company. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708446 Korea: On the Back of a Tiger (Abridged)... View Details
Keywords: Martha Lagace
- 26 Feb 2020
- News
Phoenix Rising
persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy.... View Details
Keywords: Jen McFarland Flint
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- Career Coach
Doug Lester
Doug’s approach to career and executive coaching is informed by over ten years in marketing, digital, and general management roles at Johnson & Johnson and other Fortune 500 companies. He offers perspective as a former executive recruiter and often counsels alumni on... View Details
- 11 Sep 2012
- First Look
First Look: September 11
Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this case:http://hbr.org/search/812044-PDF-ENG Col. Joshua... View Details
Keywords: Sean Silverthorne
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details