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  • February 2010 (Revised October 2010)
  • Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details
Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry
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  • 13 Mar 2018
  • First Look

March 13, 2018

specifically, the volume focuses on the economic institution of the business group and aims at understanding the factors behind its rise, growth, resilience, and/or fall; its behavioral and organizational characteristics; and its... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

What was the future of TV? The case considers Samsung Electronics TV Group's product development processes, as the company's mobile and TV offerings increasingly converged and consumer demands and behavior pushed the historically clear... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

F. Ward, and Michael I. Norton Publication:Journal of Experimental Psychology: General (forthcoming) Abstract When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

voter behavior is predetermined and campaigns may have minimal effects on converting voters, the researchers found strong empirical evidence that campaigns did in fact matter in the three presidential elections. They played an essential... View Details
Keywords: by Dina Gerdeman
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

potential impact of policies to manage systemic risk. Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author:Hanna W. Halaburda Publication:Games and Economic Behavior (forthcoming) Abstract This paper investigates... View Details
Keywords: Martha Lagace
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

Internet Auctions" currently in press in the journal Organizational Behavior and Human Decision Processes. Malhotra says the research carries lessons for business people who bid on everything from services to new employees.... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 17 Nov 2003
  • Research & Ideas

The Business Case for Diabetes Disease Management

"silent killer" diabetes requires behavioral and lifestyle changes that are difficult for many patients to commit to, even patients with the best intentions. Privacy was another concern: Would employees be "penalized"... View Details
Keywords: by Martha Lagace; Health
  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

than putting them at odds, allowing AI to be used for the greater good. Many health care organizations are starting to use AI AI, which encompasses machines and software capable of reproducing human behavior in solving complex problems,... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 02 Dec 2013
  • Research & Ideas

Companies Choreograph Earnings Calls to Hide Bad News

Revelation of Bad News, were published in September. To determine when and why companies engage in this behavior and what it might indicate about their future earnings, the research team examined roughly 70,000 call transcripts from all... View Details
Keywords: by Julia Hanna; Financial Services
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health care: (1) consumers have personal... View Details
Keywords: by Jim Heskett; Health
  • 04 Oct 2004
  • What Do You Think?

Does Speed Trump Intellectual Property?

that unethical behavior can deny people their intellectual property." These are the latest examples of the effectiveness of speed as a competitive weapon that was described some years ago by George Stalk and Thomas Hout in their... View Details
Keywords: by James Heskett
  • June 2010 (Revised August 2010)
  • Case

State Grid: Corporate Social Responsibility

By: Christopher Marquis, Nancy Dai, Dongning Yang and Hong Wu
In October 2009, State Grid, the largest utility company in the world, and a pioneer and leader in CSR practices in China, was planning its 2009 CSR Report and long-term CSR implementation. Some of the specific challenges faced at the time include: How could the... View Details
Keywords: Corporate Social Responsibility and Impact; Management Systems; Business and Stakeholder Relations; Corporate Accountability; Behavior; Change Management; Global Range; Employees; Utilities Industry; China
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  • 24 Apr 2012
  • First Look

First Look: April 24

in external auditing, and 6) auditing management information systems.   Working PapersEmployee Selection as a Control System Author:Dennis Campbell Abstract Theories from the economics, management control, and organizational behavior... View Details
Keywords: Carmen Nobel
  • 20 Mar 2012
  • First Look

First Look: March 20

economic actors. Capitalist competition takes place in markets that exist in legal and regulatory frameworks and are governed by a political authority with the power and legitimacy to empower as well as regulate behavior and punish... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

Umit G. Gurun, and Scott Duke Kominers Abstract—We develop a theoretical model of, and provide the first large-sample evidence on, the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. Our model... View Details
Keywords: Carmen Nobel
  • 26 May 2015
  • First Look

First Look: May 26

serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2015
  • First Look

First Look: February 3

disseminating information about peer behavior on savings. Low-saving employees received simplified plan enrollment or contribution increase forms. A randomized subset of forms stated the fraction of age-matched coworkers participating in... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

perspective on Peterson's behavior and problems. This case can be handed out during class discussion of the (D) case. A redisguised and updated version of earlier case 494-009. Purchase this... View Details
Keywords: Sean Silverthorne

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