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  • May 2009 (Revised October 2009)
  • Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details
Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland
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  • 2000
  • Chapter

Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

By: Michael W. Toffel
One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details
Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore
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  • November 1992 (Revised April 1995)
  • Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
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  • April 2024
  • Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy
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  • July 1993 (Revised September 1995)
  • Supplement

Block 16: Ecuadorian Government's Perspective

By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details
Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy
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  • Web

Policy - Business & Environment

Commission Heather Henriksen Managing Director, Harvard Office for Sustainability “At Harvard we are creating solutions across disciplines that can result in a healthier, thriving, and more just world. The University’s fossil fuel-free... View Details
  • July 2004 (Revised May 2008)
  • Case

Beacon Lakes

By: Arthur I Segel, Robert Barlick Jr and Jose Gonzalez
In September 2001, Armando Codina, the CEO and chairman of Codina Group, is facing the decision of whether to go ahead as planned with its $220 million Beacon Lakes project, a 6.6-million-square-foot warehouse and office park in Miami's Airport West submarket. Although... View Details
Keywords: Decision Making; Urban Scope; Business and Government Relations; Natural Environment; Expansion; Environmental Sustainability; Real Estate Industry; Everglades National Park; Miami
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  • 09 Oct 2024
  • Podcast

Worker welfare: From theory to tangible good

Good Business Lab cofounder Anant Nyshadham on demonstrating the ROI of better worker conditions and getting from academic exercise to large-scale implementation. View Details
  • 19 May 2015
  • First Look

First Look: May 19

traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2020
  • Blog Post

WHY WE STARTED THE HBS BLACK INVESTMENT CLUB

institutional racism to become so entrenched in American life. Although the past few months have been difficult on myself and other members of the Black community, I am cautiously optimistic that the BLM movement can create lasting and View Details
Keywords: All Industries
  • 23 Apr 2018
  • News

Sowing the Seeds of Leadership

competitive development of firms in 10 Latin American countries. After earning his degree and returning to INCAE, Condo taught competition and strategy while becoming involved in, and eventually leading, the school’s Latin American Center for Competitiveness and View Details
Keywords: Deborah Blagg
  • 01 Jun 1997
  • News

Competition and Strategy Unit at HBS Sets Pace In Its Field

the theoretical foundations of competitive positioning and sustained competitive advantage fits into this area. He explores these topics in his seminar on Competition and Competitiveness as well as in a recent Harvard Business Review... View Details
Keywords: Susan Young
  • 02 Mar 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Energy

students can reach out to for more information. Phillip also recommends connecting with other clubs like the Tech Club and the Sustainability Club as there are many HBS students interested in doing innovative work who could be a great fit... View Details
Keywords: Energy / Cleantech
  • 01 Mar 2018
  • News

Case Study: On the Record

enable a competitive advantage, I recommend that the company should focus on establishing its brand. —Ngassam Ngnoumen (MBA 2002) I question whether vinyl is a cool trend or a sustainable product line. Sure, it’s kind of cool. But if it’s... View Details
Keywords: April White
  • Web

Nicolas Weninger | MBA

to tackle a non-trivial challenge, such as sustainable energy for cities. That may entail starting an enterprise myself or joining a team of driven individuals. LinkedIn: Nicolas Weninger Website: Nicolas Weninger View Details
  • 01 Dec 2022
  • News

Built to Last

business model. “We sell and service products that still rely on an internal combustion diesel engine,” Weisiger explains. “Our manufacturers recognize that sustainability is an issue, and so does CTE. Perhaps our business will be... View Details
Keywords: Julia Hanna; family business; leadershp; employee management; Machinery Manufacturing; Manufacturing
  • 25 Jun 2018
  • News

Incubating Ideas for the ‘Water Economy’

technologies––things like data analysis, using the internet to carry signals of information, advanced treatment technologies––things like that, and how to build sustainable businesses that improve the way water and wastewater are managed.... View Details
  • 17 Dec 2015
  • News

Design Thinking: Hands-On Learning At The Harvard Innovation Lab

at the i-lab are open to students from across Harvard as well as from Tufts and MIT. Course projects have ranged widely, but most solved problems through the innovative use of technology. One team, for example, developed an app that provides a more efficient,... View Details
  • 02 Nov 2022
  • Blog Post

Climate Stories Episode #11: Mary Jo Veverka (HBS 1978): Fostering Actionable Climate Literacy

her current focus on climate education. “I wanted to create programs that would sustain student learning, programs that would be more impactful than a one-off field trip. These students are our next generation of climate stewards!” Today,... View Details
  • 21 Feb 2023
  • Interview

How Miami Can Become a Global Climate Solutions Hub

By: Rosabeth M. Kanter
Miami has been described as the epicenter of the climate change crisis in the country. But how can Miami transform its climate vulnerability into solutions? Harvard Business School professor Rosabeth Moss Kanter released a study in 2022 that focused on Miami’s climate... View Details
Keywords: Climate Change; ＂Solutions Approach; Network; Future; Change; Economic Growth; Environmental Management; City; Miami
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