retailing - Publications - Faculty & Research

05 Jul 2014
News

The Power of the Pub

Keywords: family business; change management; innovation; Retail Trade; Retail Trade

01 Aug 2013
News

For Clover CEO, openness is first

Keywords: Retail Trade; Retail Trade

10 Feb 2015
First Look

through the intermediary. We show that this leads to inflated retail prices, excessive adoption of the intermediaries' services, over-investment in benefits to buyers, and a reduction in consumer surplus and sometimes welfare. Competition... View Details

Keywords: Sean Silverthorne

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

third-party retail sales might cannibalize some of Amazon's own revenues in certain product categories. Then Amazon went a step further with its Prime membership announcement, offering participants free shipping for all transactions for... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

commercial buildings in the asset mix. Cities don't claim that office buildings, retail malls, or factories were built for the Games. Even Olympic housing is seldom successfully transformed into apartments or public housing once the... View Details

Keywords: Re: Multiple Faculty; Sports

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details

Keywords: by Rosabeth Moss Kanter

01 Feb 1999
News

Fred Lazarus: Art Work at the Office

Lazarus puts it, that have characterized his career. He enrolled at HBS directly out of Claremont McKenna College in Claremont, California, with plans of going into retailing. "Business school convinced me that retailing was not what I... View Details

Keywords: Jeffrey Lazar

08 Dec 2015
First Look

December 8, 2015

increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide View Details

Keywords: Sean Silverthorne

18 Feb 2014
First Look

First Look: February 18

a good investment? What are the risks associated with the project? Could Value Retail pursue its outlet strategy in Italy? Includes color exhibits. Purchase this case:... View Details

Keywords: Sean Silverthorne

17 Aug 2010
First Look

First Look: August 17

Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, contribution margin, gross margin, and net income will be introduced to inform profitability analyses. Finally, View Details

Keywords: Martha Lagace

01 Sep 2007
News

Where Are They Now?

The first in a series of occasional articles in which the Bulletin catches up with former HBS faculty members. SCHLESINGER: Now doing business at Limited Brands. Len Schlesinger (DBA ’79) certainly walks the talk, as he moves easily back and forth between business and... View Details

Keywords: Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade; Retail Trade

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

care costs? Quelch noted that in the cases of the grocery retail market and the financial services market, higher empowerment typically leads to lower costs because more of the work is shifted to the consumer. He said there’s a pressing... View Details

Keywords: by Dina Gerdeman; Health

25 Jun 2013
First Look

First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw... View Details

Keywords: Anna Secino

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

least three plans, one based on "best case," one based on "worst case," and one representing "best guess." One could argue that the process itself has a degree of humility built into it. Fashion retailers... View Details

Keywords: by James Heskett

Profile

James Reinhart

picked up from their doorstep (for free). Every piece of clothing that arrives at one of thredUP’s distribution centers gets a thorough quality inspection, then is photographed and listed on thredUP.com to be resold for up to 90 percent off the View Details

01 Apr 1999
News

A Vibrant Brand

her devotees books on pies and wreaths, the king of hip hop has published a best-selling biography of slain rap star Tupac Shakur and will soon release an illustrated history of hip hop. Both multimedia franchises are continually finding new ways to branch out: the... View Details

Keywords: Susan Young

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's very, very different than when... View Details

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States

Citation

Purchase

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details