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  • All HBS Web  (5,155)
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    • News  (1,200)
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  • All HBS Web  (5,155)
    • People  (6)
    • News  (1,200)
    • Research  (3,435)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (2,310)
← Page 171 of 5,155 Results →
  • 2002
  • Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing
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Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.
  • 2001
  • Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
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Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
  • July 2024 (Revised January 2025)
  • Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter
In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
  • August 10, 2019
  • Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson
It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details
Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web
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Hyman, Louis, and Kwelina Thompson. "E-Commerce Promised the World. Are We Happy With Our Purchase?" New York Times (August 10, 2019).
  • November 1999
  • Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details
Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management
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Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

answer is ambidexterity. Firms must remain competitive in their core markets while also winning in new domains. O’Reilly and Professor Tushman explain how shrewd organizations have used an ambidextrous approach to solve their innovator’s... View Details
  • 01 Mar 2014
  • News

My HBS Eureka Moment

Just Do It — Ralph Sultan (MBA 1960) Hold Your Tongue — Dick MacKinnon (MBA 1962) Find Your Place — Rusty McClure (MBA 1975) Be Prepared — Peter Kiernan (MBA 1965) Know Your Market — Steve Frenkiel (MBA 2007) Ask the Right Questions —... View Details
Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services
  • Web

Morningstar Direct | Baker Library

exchange traded funds, hedge funds, market indexes, money market funds, offshore funds, open-end mutual funds, pensions and life insurance, stocks, and 529 plans. Get Access HBS Faculty, Students, and Staff... View Details
  • Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community  Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian.  ... View Details
  • Web

Capitalism and the State (CATS) - Course Catalog

HBS Course Catalog Capitalism and the State (CATS) Course Number 1120 Professor Debora L. Spar Fall; Q1Q2; 3.0 credits Weekly seminar Paper Enrollment by application only. Students should submit their applications by July 17, and will be View Details
  • 01 Sep 2006
  • News

Down the Memory Chute

(Written and Oral Communication); and MC (Management Communication). For generations of MBA students indentured to a demanding Muse, the trials and tribulations of report writing became legendary. As far back as 1914, the HBS faculty voted to require a series of... View Details
Keywords: Garry Emmons
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • March 2020
  • Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
  • 01 Sep 2010
  • News

You’ve Been YouTubed

or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • March 2011 (Revised December 2012)
  • Case

Demand Media

By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
  • 01 Dec 2016
  • News

Alumni Books of 2016

of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
  • April 2001
  • Teaching Note

CBS MarketWatch TN

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
Teaching Note for (9-801-175). For book only - not listed on case. View Details
Keywords: Finance; Internet and the Web; Capital Markets
Citation
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Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "CBS MarketWatch TN." Harvard Business School Teaching Note 901-042, April 2001.
  • Web

Company Filings and Annual Reports | Baker Library

Help Center Company Filings and Annual Reports Guide to Baker Library's collection of corporate reports, both current and historical. In the U.S., the Securities and Exchange Commission (SEC) regulates the nation's securities markets to... View Details
  • 01 Aug 2002
  • News

For Alumni Only: Breakthrough Insights Program Debuts

on Network Associates' efforts to market its encryption software algorithms globally, despite national security concerns raised by the U.S. government. By Tuesday afternoon, participants seemed to have settled back into the classroom... View Details
Keywords: Laura Singleton
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