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  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

advertising industry experimented with new ways of reaching consumers and established new models of working," said Laura Linard, director of special collections at Baker Library. The late nineteenth century witnessed a comparable... View Details
Keywords: by Carmen Nobel; Advertising
  • 16 Dec 2015
  • Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

As the holidays approach, we’ll all experience the temptation to overspend on gifts for our loved ones (and maybe a little on ourselves). When faced with difficult decisions like whether to spend $199 on a knife set or a tool set, we may... View Details
Keywords: by Michael Blanding; Retail
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

  PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 28 Oct 2001
  • What Do You Think?

What Can We Expect in the Other War?

The first is: Are these transitory feelings that may fade in intensity with progress in the war on terrorism? Let's assume instead that what we may experience is an intensification of trends in personal lifestyles already noticeable prior... View Details
Keywords: by James Heskett
  • 12 Oct 1999
  • Research & Ideas

Decoding the DNA of the Toyota Production System

organization. The Toyota Production System grew out of the workings of the company over 50 years, and it has never actually been written down. Making the implicit explicit, the authors lay out four principles that show how Toyota sets up all its operations as View Details
Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

their conditions and possible treatments, often sharing their experiences with others in online communities. They are more inclined to question authority, and to raise issues with their doctors, care providers, and pharmacists. Some... View Details
Keywords: by John A. Quelch; Health
  • 14 Jan 2013
  • Research & Ideas

Few Women on Boards: Is There a Fix?

enough female leaders from whom to choose for our boards." Research tends to agree with the women on this one. In a recent assessment of US boards, Groysberg and Bell discovered that female board members actually had far more operational View Details
Keywords: by Carmen Nobel
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

It is part of the same family of impairments as classic autism and Asperger syndrome. While psychological and medical experts do not agree on its precise contours, nor on how common it is in the general population, they recognize that people affected by ASD typically... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

http://www.hbs.edu/research/pdf/10-038.pdf Fluid Teams and Fluid Tasks: The Impact of Team Familiarity and Variation in Experience (revised) Authors: Robert S. Huckman and Bradley R. Staats Abstract In many manufacturing and service... View Details
Keywords: Martha Lagace
  • 24 Sep 2013
  • First Look

First Look: September 24

the dimensions of human behavior, decision making, and judgments in carrying out the work of the modern corporation. A most fortuitous event in starting the project was the engagement of our research assistant who has a theater academic background and View Details
Keywords: Sean Silverthorne
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

study of the market for federal judicial law clerks conducted in 1998-2000, we have broadly surveyed both federal appellate judges and law students about their experiences of the new market for law clerks. This article analyzes our... View Details
Keywords: Martha Lagace
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 18 Mar 2001
  • Research & Ideas

The Essentials for Enlightened Experimentation

R&D systems for performing experiments that will generate the information needed to develop and refine products quickly. The challenges are managerial as well as technical: Organize For Rapid Experimentation Examine and, if necessary,... View Details
Keywords: by Stefan Thomke
  • 26 Nov 2001
  • Research & Ideas

Manager or Mentor? Why You Must Be Both

what exactly is a developmental relationship? It pivots on the experience that an individual has when they're engaged in their work, he said. That experience can be heavily slanted along racial or gender... View Details
Keywords: by Martha Lagace
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

retailers gain experience with discount vouchers, these matters may become routine. But for now, there's ample room for error, creating important risks for retailers that fall short of applicable consumer protections. Q: How does the... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 02 Sep 2008
  • Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

feel more regretful. One group was asked to consider their decision from the distance of 10 years in the future; the other group was asked to predict how they would feel about their purchase the following day. “We don't have to wait 40 years to learn from the View Details
Keywords: by Julia Hanna
  • 13 Aug 2018
  • Research & Ideas

Women Heart Patients Have Better Survival Odds with Women Doctors

than experiments. But Huang and her co-authors, Brad N. Greenwood, of the University of Minnesota-Twin Cities, and Seth Carnahan, of the Washington University in St. Louis, offer a few suggestions. One reason may be that training is traditionally based on male View Details
Keywords: by Rachel Layne; Health
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Design. With extensive background experience in digital content, most recently as executive vice president of product and technology at the New York Times, Kinsey Wilson, currently a visiting fellow at the Shorenstein Center, had a... View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

approach to the “pitch or spec” dilemma by constructing a model that links this choice to writers’ past experience and their confidence level about this particular idea. The model also predicts the average quality of ideas offered for... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
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