Publications

14 May 2014
News

(Re)moving the Needle

"There are three ways to evaluate an opportunity," he says. "First, you need an important problem to work on, one where there is a market that can be created. Second, you need to examine the ways you can address unmet needs and quantify... View Details

Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services

24 Apr 2014
News

Meeting an essential health care need in India

industrial designer, and completed two rounds of in-hospital tests. Sundaram is now creating a product line of affordable, universal, non-invasive vitals-monitoring devices that mount to the bed. “We identified a significant global market... View Details

28 Oct 2013
Research & Ideas

Book Excerpt: The Good Struggle: Responsible Leadership in an Unforgiving World

suited to a world in which leaders are immersed in a stream of possibilities, surprises, opportunities, and deals in the active, fluid markets that surround and pervade their organizations. Commitments require data, analysis, and... View Details

Keywords: by Joseph L. Badaracco

Fast Answer

FIELD Global Immersion Resources: Turkey

href="https://www.library.hbs.edu/Find/Databases/EMIS-Emerging-Markets-Information-System" target="_blank">EMIS Useful for: emerging market information, including company info, news and niche industry... View Details

20 Jan 2015
News

Patient Medical Records, Pocket-sized

launched programs to sell MedKaz to each prospective market segment—to consumers and groups with specific healthcare needs, to corporations that can offer MedKaz as an employee wellness benefit, and to such government entities as the... View Details

Keywords: Jennifer Myers; Ambulatory Health Care Services; Health, Social Assistance

Web

Field Course: Life Sciences Venture Creation - Course Catalog

a difficult and daunting task, especially given recent market conditions. This course is a practical, hands-on field course primarily designed for students who are very serious about pursuing View Details

29 Mar 2019
Blog Post

SEI25 Series: Misan Rewane, MBA 2013, CEO WAVE

flooding the market with jobseekers who are credentialed but not necessarily prepared for work. Those who have developed their competencies in non-traditional ways continue to be blocked out of opportunity. Our next frontier is to rewire... View Details

01 Apr 2001
News

Books: Brand New

products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers and to fashion new markets for their products. These... View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

27 Apr 2023
News

Life Preserver

aging-associated diseases, which grew out of Harvard University.) Sylvatica is named for the wood frog—scientific name Rana sylvatica—which can freeze each winter and emerge alive and active with the thaw, up to 212 days later. "Nature... View Details

Keywords: April White

28 May 2019
News

Case Study: Building the Base

potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

to do with quantifying various barriers to the diffusion of U.S.-style corporate governance. The normative question has to do with the extent to which such practices should diffuse in the emerging market... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

November 2016 (Revised November 2016)
Case

Radial Analytics Probes Post-Acute Care

By: Richard G. Hamermesh and Olivia Hull

Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details

Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts

26 Aug 2016
News

Improving Wellness Through Better Nutrition

With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details

March 1998 (Revised December 2000)
Case

Siebel Systems (A)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public scrutiny. The authors of a new... View Details

Keywords: by Sean Silverthorne

March 2025
Case

Skylight: Hit Product or Scalable Company?

By: Rembrand Koning, Christina Wallace and Jeff Huizinga

Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details

Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion

September 2020
Case

Getaway

By: Ryan W. Buell and Amy Klopfenstein

Since its founding, Getaway’s service offering – tiny, modern cabins in the woods, located within a two-hour drive of major metropolitan areas – had been met with tremendous demand. Overworked and overconnected city dwellers reveled in the opportunity to take a break... View Details

Keywords: Entrepreneurship; Service Operations; Management; Demand and Consumers; Marketing; Strategy; Accommodations Industry