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  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which... View Details
Keywords: by Kim Girard; Food & Beverage
  • May 2024
  • Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean
By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details
Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale
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  • 02 Jul 2014
  • Blog Post

Connecting Fashion & Technology at Kate Spade

development, design and marketing teams. I also participated in consumer electronic trade shows for the first time to discover new products on the View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • April 1990 (Revised October 1992)
  • Case

Black & Decker Corp.: Spacemaker Plus Coffeemaker (A)

A fire is reported in a Black & Decker Spacemaker Plus Coffeemaker. This newly introduced product is a "Key Introduction" for Black & Decker's Household Product Group (HPG). HPG's president has to decide whether the product should be recalled and, if so, how the recall... View Details
Keywords: Safety; Risk Management; Ethics; Product Marketing; Consumer Products Industry
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  • 01 Jun 2021
  • What Do You Think?

Are Employers Ready for a Flood of 'New' Talent Seeking Work?

unfreezing a labor market that saw jobs going unfilled even as people were looking for work? Has it created a pool of “new” talent—that is, prospective employees with work experience seeking new career opportunities? The female labor... View Details
Keywords: by James Heskett
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

structures and consumer values in diversification decisions. The findings contribute to the broader literatures on institutional entrepreneurship, market categories, and social... View Details
Keywords: Dina Gerdeman
  • 11 Jun 2018
  • Blog Post

Meet the 2018-2019 Blavatnik Fellows in Life Science Entrepreneurship

to work with Harvard inventors to promote the commercialization of life science technologies with significant market potential. Harvard's i-lab serves as the hub, providing... View Details
  • March 2001 (Revised June 2001)
  • Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook
A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details
Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe
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  • 02 Aug 2016
  • First Look

August 2, 2016

instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

512-004 Domino's Pizza is the world's second largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese,... View Details
Keywords: Carmen Nobel
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

integration can affect entrepreneurship (a foreign direct investment channel and a capital/credit availability channel) and provide consistent evidence to support our results. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2012
  • First Look

First Look: October 9

maintaining the company culture, finding adequate partners to preserve the quality of the "Buy a Pair, Give a Pair" program, and devising an integrated online and offline marketing strategy that... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major... View Details
Keywords: by Carmen Nobel
  • 29 Nov 2018
  • Blog Post

"There's No Substitute for Finding the Right Role": James Correa, MBA 2015

trying something new." No direct path, yet a destination emerges Over the next two years, James would fulfill roles at three different startups until he found a fourth, Getaround, a peer-to-peer car sharing service, which proved... View Details
  • September 1991 (Revised March 2005)
  • Case

WPP Group and Its Acquisitions

By: William J. Bruns Jr.
WPP Group acquired J. Walter Thompson and Ogilvy & Mather, paying high premiums in relation to earnings. In each acquisition the goodwill acquired was immediately charged off against owners' equity. Then, WPP Group established a value for the brand names of the two... View Details
Keywords: Goodwill Accounting; Accounting; Brands and Branding; Product Positioning; Market Transactions; Equity; Private Equity; Relationships; Mergers and Acquisitions; Management Style; Consumer Products Industry; United States; United Kingdom
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  • 06 Sep 2004
  • What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this... View Details
Keywords: by James Heskett
  • 2011
  • Book

Accelerating Energy Innovation: Insights from Multiple Sectors

By: Rebecca Henderson and Richard G. Newell
Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details
Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry
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  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

of Information Technology at Harvard Medical School), noted that most health care marketing in the past was centered around physicians. The basis of competition in the near future, he predicted, would shift View Details
Keywords: by Martha Lagace; Health
  • Career Coach

Rachel Oh

Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and... View Details
  • 14 May 2013
  • Blog Post

Exploring new opportunities at HBS

startup approximately 10% of the size of our entire RC class. Prior to joining the startup, I had a slightly more traditional occupation working on the Loyalty Marketing team at a national luxury retailer... View Details
Keywords: Technology