Publications
Publications
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- All HBS Web
(11,176)
- Faculty Publications (3,710)
- May 1990
- Background Note
Conjoint Analysis: A Manager's Guide
By: Robert J. Dolan
Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
- April 1990 (Revised December 1992)
- Case
Cut Flower Industry in Colombia (Abridged)
By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
- March 1990 (Revised October 1999)
- Case
Turner Construction Company: Project Management Control Systems
By: Robert L. Simons and Hilary Weston
After providing a brief overview of Turner Construction Co.'s structure and project work, the case gives a detailed description of its project management control system, the IOR system. In addition to explaining the mechanics of the IOR system, the case identifies the... View Details
- March 1990 (Revised October 2005)
- Teaching Note
Frito-Lay, Inc.: The Backhaul Decision (TN)
Teaching Note for (9-688-104). View Details
Keywords: Food and Beverage Industry
- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev.... View Details
- March 1990 (Revised April 1992)
- Supplement
Rohm and Haas (B): 1989 Update on Kathon MWX
Updates the decision issues faced by Rohm and Haas in launching Kathon MWX for small customers. View Details
Keywords: Decision Making
- February 1990
- Teaching Note
Dual-Career Couple Decision Making: A Class Assignment, Instructor's Note
By: Shoshana Zuboff
- February 1990 (Revised July 1992)
- Case
Whistler Corp. (A)
By: Gary P. Pisano
Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
- Article
Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature
By: James J. Anton and Dennis A. Yao
This article surveys the literature that has attempted to measure competition's effects on defense procurement. The focus is on conceptual underpinnings of models rather than technical aspects of estimation procedures. While providing valuable insight, the models are... View Details
- 1990
- Article
The Institutionalization of Wealth: Changing Patterns of Investment Decision-Making
By: André Perold and Jay O. Light
- December 1989
- Case
Managerial Decision Making and Ethical Values, Instructor's Manual
By: Mary C. Gentile, Kenneth E. Goodpaster and Thomas R. Piper
- December 1989
- Case
Managerial Decision Making and Ethical Values, Course Module
By: Kenneth E. Goodpaster and Thomas R. Piper
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
- November 1989 (Revised March 1992)
- Background Note
Concept Testing
By: Robert J. Dolan
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details
- November 1989 (Revised November 2002)
- Case
American Dream, The
By: Donald A. Brown, William J. Poorvu and Richard E Crum
Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details
- November 1989 (Revised November 1999)
- Case
Automatic Data Processing: The EFS Decision
By: Robert L. Simons and Hilary Weston
Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details
- 01 Oct 1989
- Conference Presentation
Organization Decision Support: An Interacting Team Perspective
By: L. M. Applegate and J. C. Henderson
- September 1989
- Background Note
Performance Curves: Costs, Prices, and Value
By: Robert J. Dolan and Benson P. Shapiro
Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
- fall 1989
- Article
How Do Investors Interpret Firms' Financial Decisions
By: Paul M. Healy and Krishna G. Palepu