Publications

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

March 2000 (Revised October 2004)
Background Note

Adding Voice to the Web: A Note on Start-ups

By: Clayton M. Christensen and Tara Donovan

A study of start-up companies that have leveraged the technology of Internet Protocol (IP) telephony to develop applications that are positioned to have an impact on the offerings of traditional telecommunications organizations. View Details

Keywords: Business Startups; Internet and the Web; Communication Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry; Information Technology Industry

24 Mar 2015
First Look

First Look: March 24

Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details

Keywords: Sean Silverthorne

December 2011 (Revised June 2015)
Case

Chairman Zhang and Broad Group: Growth Dilemmas

By: Christopher Marquis, Nancy Hua Dai and Juelin Yin

Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental... View Details

Keywords: Growth and Development; Strategy; Environmental Sustainability; China

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

February 2004 (Revised March 2006)
Case

Pratt & Whitney: Engineering Standard Work

By: H. Kent Bowen and Courtney Purrington

As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details

Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry

February 2011
Case

ABICI

By: Mukti Khaire, Elena Corsi and Elisa Farri

The co-founder of an Italian, design based bicycle manufacturer evaluates if reducing costs by outsourcing would impact its brand. The company was founded in 2005 in Italy by three friends and in its first five years, it had enjoyed steady growth and built a strong... View Details

Keywords: Trade; Entrepreneurship; Profit; Job Cuts and Outsourcing; Brands and Branding; Product Design; Product Development; Production; Bicycle Industry; Manufacturing Industry; Italy

May 2008
Exercise

Stakeholder Analysis Tool

By: Lynda M. Applegate

This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan. View Details

Keywords: Management Analysis, Tools, and Techniques; Planning; Interests; Segmentation

May 2022
Supplement

Maestro Pizza (B): The Competition Awakens

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

February 2010
Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld

In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details

Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil

March 2017 (Revised April 2017)
Case

OXXO's Turf War Against Extra (A)

By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb

In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details

Keywords: Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico

Blog

Understanding the Benefits of Our Virtual Programs

We spoke with four participants of our live online programs to learn more about their experience: Augusto Bassanini, President & CEO, United Grain Corporation Trey Ford, Vice President, Platform Strategy and Trust, Salesforce.com, Inc.... View Details

2021
Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir

A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details

Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning

SSRN

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Web

Latin America - Global

Since its inception, the LARC has supported HBS faculty in developing most of the HBS research cases and projects on management and economic issues in Latin America. To further encourage research being carried out in this region, HBS... View Details

01 Dec 2023
News

Endless Possibilities

offers five choices, with 70 percent choosing monogamy (other options include “ethical non-monogamy” and “open to exploring”). “Tinder won’t tell you who to date or how to date,” says Iosotaluno, a longtime consumer tech executive who was previously chief View Details

Keywords: Julia Hanna

Article

Merchants as Business Groups: British Trading Companies in Asia before 1945

By: G. Jones and Judith Wale

Merchants formed an important component of British foregn direct investment before 1945. Locating in parts of Asia, Latin America and other developing economies, they often diversified into non-trading activities, inclding the ownership of plantations. This article... View Details

Keywords: Trade; Developing Countries and Economies; Diversification; Competency and Skills; Entrepreneurship; Foreign Direct Investment; Asia; Latin America; Europe; Africa; North and Central America

Find at Harvard

November 1999
Case

IBM Ireland: Reinventing Education Crosses the Atlantic

By: Rosabeth M. Kanter and John R. R Scannell

IBM has just launched an innovation partnership with the Irish Ministry of Education to bring information technology to Irish schools. Wired for Learning was developed in the United States; how well will it be applied in Ireland? View Details

Keywords: Technological Innovation; Partners and Partnerships; Innovation Strategy; Education; Technology Adoption; Government and Politics; Technology Industry; Education Industry; United States; Republic of Ireland