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Show Results For
- All HBS Web
(3,610)
- People (15)
- News (949)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,496)
- Web
Past Issues - Alumni
Post-Office Associate Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer... View Details
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in... View Details
Keywords: by Julia Hanna
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a View Details
- 01 Jun 2011
- News
Downtime
Illustrations by Greg Clarke Tom DeLong is the Philip J. Stomberg Professor of Management Practice in the Organizational Behavior and Entrepreneurial Management Units. What’s on your list? A biography of Raymond Carver View Details
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject,... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in... View Details
Keywords: Susan Young
- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in... View Details
- 22 Feb 2022
- News
Launch Codes
Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition... View Details
- 29 Apr 2025
- News
Challenge Accepted
brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of... View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to... View Details
Keywords: April White
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight... View Details
- 07 Jun 2019
- Book
Are You a Digital Manager?
Complex trends in globalization, demographic shifts, and new technologies are raising urgent challenges for managers on an everyday level. Because of the number of companies undergoing digital transformation, managers need to navigate an... View Details
Keywords: by Martha Lagace
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands View Details
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details
Keywords: by Hilah Geer
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent, creative, View Details
Keywords: by Deborah Blagg; photo by David Zadig
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), View Details
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform View Details