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  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
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  • May 2017
  • Case

Four Products: Predicting Diffusion (2017)

By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
Keywords: Diffusion Processes; Product Adoption; Forecasting and Prediction; Product; Product Launch; Marketing
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  • February 2017 (Revised May 2017)
  • Case

Rapid7

By: Mitchell Weiss, Paul Gompers and Silpa Kovvali
That Corey Thomas, vice president at Boston-based Rapid7, Inc., was about to enter his investor’s boardroom to negotiate a potential acquisition of Metasploit, LLC, was already an unlikely achievement of sorts. After all, Rapid7 was a venture-backed, corporate... View Details
Keywords: Acquisition; Computer Hacking; Open-source; Corey Thomas; Rapid7; Exploit Testing; Mergers and Acquisitions; Cybersecurity; Computer Industry; North and Central America; Boston
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  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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  • November 2012 (Revised January 2014)
  • Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details
Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia
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  • November 2012 (Revised March 2013)
  • Case

Talking Strategy at Greighton Partners

By: Boris Groysberg and Kerry Herman
Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 company acquisitions since its founding. Started with a... View Details
Keywords: Private Equity; Business Growth and Maturation; Growth and Development Strategy; Financial Services Industry; Asia; Europe
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  • October 2012
  • Case

GSK's Acquisition of Sirtris: Independence or Integration? (Abridged)

By: Toby Stuart and James Weber
An executive from pharmaceutical company GSK must choose how much to integrate a recently acquired biotechnology firm, Sirtris. Moncef Slaoui, GSK's global head of R&D, championed the acquisition of Sirtris to gain access to its potentially revolutionary science.... View Details
Keywords: Mergers and Acquisitions; Resource Allocation; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Research and Development; Science-Based Business; Integration
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  • July 2010 (Revised March 2011)
  • Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher
In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details
Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry
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  • August 2006
  • Background Note

Analyzing Work Groups

By: Linda A. Hill and Michel Anteby
Work groups are the building blocks of organizations. They are found in all areas of an organization, from research and development to customer service, and at all levels, from the executive suite to the factory floor. Some are incredibly successful, while others are... View Details
Keywords: Framework; Leadership Style; Service Operations; Organizational Culture; Performance Effectiveness; Groups and Teams; Research and Development; Behavior
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  • 16 Aug 2010
  • News

Sports Marketing Lifetime Achievement Award

  • 15 Mar 2019
  • News

How the modern office is killing our creativity

  • 12 Oct 2022
  • Video

Laura N Montoya: The Global Cultural Lens of AI

  • Profile

Paul Feghali

years?” The CEO of the company and his executive team were sitting across from me. I managed to look straight at them and share my honest thoughts What is your favorite childhood memory? My first business venture in 7th grade. I sold... View Details
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

that whatever technology you choose to implement you execute it flawlessly. Similarly, it matters little whether you centralize or decentralize your business as long as you pay attention to simplifying the way your organization is... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • Web

Community | Social Enterprise | Harvard Business School

spanning the academic year. During this time, groups of students complete a strategic consulting project (4 hours per month per student) for their partner organization under the mentorship of the organization’s executive staff or Board... View Details
  • 2007
  • Other Unpublished Work

Say on Pay Vote and CEO Compensation: Evidence from the UK

By: Fabrizio Ferri and David Maber
In this study, we examine the effect on CEO pay of new legislation introduced in the United Kingdom (UK) at the end of 2002 that requires publicly-traded firms to submit an executive remuneration report to a non-binding shareholder vote ("say on pay") at the annual... View Details
Keywords: Voting; Corporate Governance; Government Legislation; Executive Compensation; Performance Improvement; Business and Shareholder Relations; United Kingdom
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  • Web

Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • Web

Career Re-Entry & Flexible Work - Alumni

in finance, marketing, executive leadership or with small businesses and start-ups. They connect candidates with full-time, part-time, or project-based roles. Second Shift The Second Shift was founded in 2014 to address the needs of both... View Details
  • 28 Apr 2021
  • Research & Ideas

Remote Workers Spend More on Housing. Do They Deserve Higher Pay?

To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details
Keywords: by Kristen Senz
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

tipping and corruption is counterintuitive in the United States. But there is a fuzzy line between the two." Countries with higher rates of tipping behavior also tended to have higher rates of corruption The research might help View Details
Keywords: by Dina Gerdeman