Publications

Leslie A. Perlow

Leslie Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She recently launched a second year elective, Crafting Your Life: The First 10 Years Post MBA. This course encourages students to... View Details

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

01 Dec 2021
News

Harvard’s Case Studies Retain Their Luster in MBAs

08 Oct 2014
HBS Seminar

Hilary Mason, Fast Forward Labs and Accel Partners

15 Jan 2020
Video

Sanjay Bansal

Sanjay Bansal explains the drivers of the conversion of his Darjeeling tea estates in India to biodynamic agriculture, based on the Anthroposophic philosophy developed by Rudolf Steiner in the early twentieth... View Details

Latin America - Global

Since its inception, the LARC has supported HBS faculty in developing most of the HBS research cases and projects on management and economic issues in Latin America. To further encourage research being carried out in this region, HBS... View Details

About | Social Enterprise | Harvard Business School

Finance courses and second-year elective courses on Business at the Base of the Pyramid and impact investing. He also teaches in various executive education courses and in the PhD development sequence in the department of Economics. Much... View Details

October 2019 (Revised January 2020)
Background Note

Evolution of the Drone Industry

By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer

This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details

Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States

07 Dec 2018
Working Paper Summaries

Oral History and Writing the Business History of Emerging Markets

Keywords: by Geoffrey Jones and Rachael Comunale

02 Jun 2020
Working Paper Summaries

HBS COVID-19 Global Policy Tracker

Keywords: by Alberto Cavallo and Tannya Cai; Health

March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

15 Aug 2016
Video

FIELD Global Immersions

05 May 2020
Video

Narayana Murthy

Narayana Murthy, the co-founder of the India-based software company Infosys, explains how the firm dealt with the challenges of global expansion and multi-culturalism, developing a strong institutional set of... View Details

Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details

Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

2015
Book

Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform

By: Meg Rithmire

Land reforms have been critical to the development of Chinese capitalism over the last several decades, yet land in China remains publicly owned. This book explores the political logic of reforms to land ownership and control, accounting for how land development and... View Details

Keywords: Property; China

Find at Harvard

October 2013 (Revised March 2015)
Case

Cyprus (A)

By: Eric Werker, Sebastian Berardi, Stelios Elia, Omar Muakkassa and James Zumberge

Cyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold—in large part because of its development as an "international business" center. The country... View Details

Keywords: Tax Havens; Taxation; Financial Crisis; Business and Government Relations; Cyprus

October 2016 (Revised February 2019)
Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons

This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit

October 1988 (Revised December 1994)
Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue

Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details

Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe