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Show Results For
- All HBS Web
(10,235)
- People (22)
- News (1,557)
- Research (7,258)
- Events (98)
- Multimedia (65)
- Faculty Publications (5,702)
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
- January 2010 (Revised October 2010)
- Background Note
News in the Digital World: Who Pays?
- January 2022
- Teaching Plan
Just Arrived: Integrating Refugees in Sweden
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
- August 2000 (Revised December 2001)
- Background Note
Emerging Networked Business Models: Lessons from the Field
- 2009
- Other Unpublished Work
Singapore Competitiveness Report
The 2009 Singapore Competitiveness Report, the first in this new series of regular assessments by the Asia Competitiveness Institute (ACI) at the Lee Kuan Yew School of Public Policy, provides data and analysis to inform the discussions on the impact of the crisis... View Details
- November 2010 (Revised May 2012)
- Background Note
Assessing a Company's Future Financial Health
Patent Trolls
We develop a theoretical model of, and provide the first large-sample evidence on, the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. Our model shows that NPE litigation can reduce infringement and support small inventors.... View Details
- April 2013
- Article
The International Politics of IFRS Harmonization
- Teaching Interest
Overview
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
- Teaching Interest
Applied Business Analytics
Course Overview:
Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details
- Article
Scenario Generation for Long Run Interest Rate Risk Assessment
- September 2016 (Revised August 2018)
- Supplement
United Airlines: More Out-and-Back Flying?: Case Supplement #1
- July 2008
- Case
eHarmony
- February 2012
- Article
A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational
- April 1989 (Revised August 1989)
- Case
Burlington Northern (A)
- October 2014 (Revised January 2016)
- Case
IDEO: Human-Centered Service Design
- September 1995 (Revised February 1996)
- Case