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  • March 2017 (Revised February 2018)
  • Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel
Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details
Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico
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Deshpandé, Rohit, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán, and Fernanda Miguel. "Tequila Patrón." Harvard Business School Case 517-108, March 2017. (Revised February 2018.)

    Rowan Clarke

    Rowan Clarke is a PhD candidate at Harvard Business School in the Strategy Unit. He researches entrepreneurship and technology/AI for economic development and social impact. His work assists small business entrepreneurs, and high-growth technology... View Details

    Keywords: energy; financial services; green technology; retail financial services; microfinance; management consulting; high technology
    • November 1991 (Revised June 1997)
    • Case

    Micom Caribe (A)

    By: David M. Upton and Joshua D. Margolis
    Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
    Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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    Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)

      Aticus Peterson

      Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

      • April 2010
      • Case

      METRO Cash & Carry in China, 2010

      By: Tarun Khanna and David Lane
      International wholesaler METRO Cash & Carry in 2010 had little choice but to expand swiftly in Asia to facilitate growth beyond its increasingly mature markets in Western Europe. China was of particular note to MCC, but the company had broken even there only in 2008... View Details
      Keywords: Expansion; Business Growth and Maturation; Business Strategy; Strategic Planning; Growth and Development Strategy; Organizational Change and Adaptation; Retail Industry; China
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      Khanna, Tarun, and David Lane. "METRO Cash & Carry in China, 2010." Harvard Business School Case 710-448, April 2010.
      • Article

      National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry

      By: Geoffrey Jones and Simon Mowatt
      This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark,... View Details
      Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mines; Political Economy; FDI; Agribusiness Industry; Agriculture; Agribusiness; Entrepreneurship; Business History; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; New Zealand; Denmark
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      Jones, Geoffrey, and Simon Mowatt. "National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry." Business History 58, no. 8 (2016): 1262–1288.
      • January 1997 (Revised June 1997)
      • Case

      Southwire: Beyond 2000

      By: F. Warren McFarlan and Melissa Dailey
      Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
      Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
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      McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
      • Spring 2012
      • Article

      The Roadmap for Private Equity, Venture Capital and Hedge Funds in Mexico: Alternative Assets as an Accelerator of Credit to Firms in Emerging Markets

      By: Roberto Charvel
      This article shows how alternative assets could be a good way for banks to start providing more loans to firms in emerging markets and finance growth, while giving local institutional investors access to new asset types. View Details
      Keywords: Private Equity; Venture Capital; Latin America; Mexico; Financial Intermediaries; Entrepreneurial Finance; Hedge Fund; Alternative Assets; Development Economics; Economic Growth; Private Sector; Economy; Entrepreneurship; Borrowing and Debt; Capital; Credit; Equity; Banking Industry; Financial Services Industry; Latin America; North America
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      Charvel, Roberto. "The Roadmap for Private Equity, Venture Capital and Hedge Funds in Mexico: Alternative Assets as an Accelerator of Credit to Firms in Emerging Markets." Journal of Private Equity 15, no. 2 (Spring 2012): 53–62.
      • 23 Jan 2013
      • Research & Ideas

      Three-Dimensional Strategy: Winning the Multisided Platform

      long-tail products); it is a reseller for items that it sells under its own name and guarantee (these are more likely to be popular products). And Amazon also functions as an input supplier when it offers... View Details
      Keywords: by Julia Hanna
      • August 2024
      • Case

      The Walt Disney Company: Management Guidance

      By: Joseph Pacelli and James Weber
      In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just... View Details
      Keywords: Valuation; Accounting; Investment; Communication; Forecasting and Prediction; Business Earnings; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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      Pacelli, Joseph, and James Weber. "The Walt Disney Company: Management Guidance." Harvard Business School Case 125-027, August 2024.

        Suraj Srinivasan

        Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

        Keywords: accounting industry; financial services
        • 2022
        • Book

        Win from Within: Build Organizational Culture for Competitive Advantage

        By: James Heskett
        There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to... View Details
        Keywords: Organizational Culture; Competitive Advantage; Organizational Change and Adaptation; Leadership
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        Heskett, James. Win from Within: Build Organizational Culture for Competitive Advantage. New York: Columbia University Press, 2022.
        • April 2002
        • Background Note

        Consolidation of Highly Fragmented Service Industries, The

        Designed to familiarize students with the consolidation of highly fragmented labor-dependent service industries, offering insights into service firm growth and the ways services can, and cannot, increase their efficiency and effectiveness. Two frameworks are presented... View Details
        Keywords: Consolidation; Acquisition; Growth and Development Strategy; Service Industry
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        Hallowell, Roger H. "Consolidation of Highly Fragmented Service Industries, The." Harvard Business School Background Note 802-192, April 2002.
        • April 2005 (Revised June 2006)
        • Case

        Yahoo! Messenger: Network Integration

        By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
        Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
        Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States
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        Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
        • Research Summary

        Channel Stewardship

        By: V. Kasturi Rangan
        Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details
        • September 2006 (Revised December 2007)
        • Case

        Go Red For Women: Raising Heart Health Awareness

        By: V. Kasturi Rangan and Marie Bell
        In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
        Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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        Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
        • March 2008
        • Case

        Cambrian House

        By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
        Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details
        Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet
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        Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Cambrian House." Harvard Business School Case 608-016, March 2008.
        • November 2010 (Revised August 2012)
        • Case

        The Indego Africa Project

        By: Kathleen L. McGinn and Rachel Gordon
        Two young attorneys found and begin to build the Indego Africa Project, an NGO partnering with women's cooperatives in Rwanda. Indego connects the cooperatives to the international retail market for handmade artisan products, helps the cooperatives build their business... View Details
        Keywords: Cooperative Ownership; Nonprofit Organizations; Business Growth and Maturation; Corporate Finance; Non-Governmental Organizations; Growth and Development Strategy; Rwanda
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        McGinn, Kathleen L., and Rachel Gordon. "The Indego Africa Project." Harvard Business School Case 911-011, November 2010. (Revised August 2012.)
        • August 2009
        • Case

        Intuit

        By: Frank V. Cespedes
        This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
        Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy
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        Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.
        • 16 Aug 2016
        • Blog Post

        Health Care Club: Summer Spotlight

        Tell us about where you’re working this summer. I am at Shire, in their Business Development group located in Lexington, MA (soon moving to Kendall Square). Shire is considered “Big Pharma” which basically means it is one of the larger... View Details
        Keywords: Health Care
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