Financial Product Positioning - Publications - Faculty & Research

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

Citation

Purchase

01 Mar 2003
News

All in a Day's Work

results in a short period of time. One of the biggest surprises at HBS, Oakes remarks, was learning about the creative aspects of financing — an important tool in her current role at BCC. “Part of our focus is on crafting innovative View Details

Keywords: Julia Hanna; Boston Community Capital; Samsung; Management of Companies and Enterprises; Management; Real Estate

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details

Keywords: by Max H. Bazerman

David W. Mitchell

Mitchell orchestrated the acquisition of Tiffany’s & Company – expanding Avon to a $3 billion+ operation with over 1 million direct sales representatives. Mitchell produced exceptional financial returns while expanding Avon’s global... View Details

Keywords: Personal Care & Home Products

08 Jul 2008
First Look

First Look: July 8, 2008

digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does... View Details

Keywords: Martha Lagace

01 Oct 1998
News

Beyond the Numbers

movement, in the mid-1970s Robinson was a strategic financial manager for General Foods' (GF) domestic grocery products. After scanning a decade's worth of data and analyzing GF's investments in new product... View Details

Keywords: Eileen K. McCluskey

Profile

Ryu Kawano

financials and determine where value is derived from." After a year, he accepted a position with TPG Capital in Tokyo. "Part of what attracted me was the opportunity to work in my home country — I... View Details

Charles A. Heimbold, Jr.

Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where it holds leadership View Details

Keywords: Healthcare

Profile

Philipp Schäelli

I was able to secure a position with KKR in their European Investment Team. What are you most looking forward to in your career? One of the key elements I am excited about is the people that I will get a chance to work with. Both in my... View Details

Keywords: Financial Services; Financial Services

Career Coach

Eileen Stephan

Eileen offers over 20 years of professional experience in recruiting, career management and career coaching in both the corporate and academic worlds. Her most recent position as Global Head of Graduate Recruitment and Program Management... View Details

Keywords: Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All); Financial Services (All)

01 May 2013
News

Catherine E. Kuehn Price, MBA 1986 & Malcolm K. Price, MBA 1987

institution they believe in without compromising their family’s financial security. “Harvard is great at providing vehicles that allow you to achieve your philanthropic goals,” he says. “I also would argue that—in terms of View Details

August 26, 2009
Comment

Where Cash for Clunkers Ran Off the Road

By: John A. Quelch

Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.

True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details

Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Citation

Read Now

17 Jul 2012
First Look

First Look: July 17

gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to... View Details

Keywords: Sean Silverthorne

04 Mar 2009
Op-Ed

Credit is Not the Bogey

commerce." A panoply of mortgage products (not all predatory, not all egregious) fueled the homebuilding industry, which kept the economy afloat during the last decade. While other sectors plummeted, housing stayed strong. Related... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Financial Services; Financial Services; Financial Services

Profile

Cristina Ros Blankfein

look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City... View Details

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

as flight distance, number of seats, and whether the flight was international. Positing that “the modern airplane is a social microcosm of class-based society,” the researchers show that a “physical design that highlights inequality can... View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

James A. Gray, Jr.

Through his advertising efforts, Gray was able to return Camel to its position as the best selling cigarette brand. In 1939, Gray greatly improved R. J. Reynolds’ leaf operations by installing vacuum conditioners, which eliminated the use... View Details

Keywords: Food & Tobacco

Web

2+2 Application Process | MBA

position in the public, private, or nonprofit sector before enrolling at HBS. 2+2 Brochure (PDF) 2+2 Application Guide (PDF) Eligibility If you are in your final year of study, you are eligible to apply in the current application cycle.... View Details

Charles W. Moritz

Moritz took the helm of D&B just after it had acquired the major market research firm, A. C. Nielsen. Moritz led the successful integration of D&B’s largest acquisition and established a pattern of smooth and profitable mergers. Under his leadership, D&B... View Details

Keywords: Services

28 Sep 2010
First Look

First Look: September 28, 2010

positively related to performance when teams are dispersed geographically, have less human capital, or are faced with particularly complex tasks. Our findings offer insight for theory and practice into how accessing stored organizational... View Details