Show Results For
- All HBS Web
(10,312)
- Faculty Publications (3,472)
Show Results For
- All HBS Web
(10,312)
- Faculty Publications (3,472)
- Forthcoming
- Article
Bank Risk-Taking and the Real Economy: Evidence from the Housing Boom and Its Aftermath
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Forthcoming
- Article
Calling All Issuers: The Market for Debt Monitoring
- Research Summary
Capital Flows and Capital Goods (joint with Eliza Hammel)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Debt, Firm Size and Financial Fragility in Emerging Markets
- Research Summary
Creating Corporate Value Added
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets
- Article
Don’t Let an AI Failure Harm Your Brand
- Forthcoming
- Article
Dynamic Competition for Customer Memberships
- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
- Teaching Interest
Executive Education: Finance for Senior Executives
Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education
- Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details
- Research Summary