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  • All HBS Web  (13,993)
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Show Results For

  • All HBS Web  (13,993)
    • People  (75)
    • News  (3,659)
    • Research  (8,677)
    • Events  (10)
    • Multimedia  (37)
  • Faculty Publications  (7,158)
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  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Citation
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
  • 02 Jul 2013
  • First Look

First Look: July 2

New Line of Inquiry By: Moss, David, Anant Thaker, and Howard Rudnick Abstract—The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with... View Details
Keywords: Anna Secino
  • 01 Feb 2002
  • News

Europe Business Conference Forecasts the Future

country. Guillaume Hannezo, CFO and senior EVP at Vivendi Universal, delivered the opening keynote address on Saturday morning. Suggesting that the events of September 11 have created a new collective reality for the United View Details
  • 2009
  • Working Paper

International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination

By: David J. Collis, David Young and Michael Goold
This paper examines differences in the size and roles of corporate headquarters around the world. Based on a survey of over 600 multibusiness corporations in seven countries (France, Germany, Holland, UK, Japan, US, and Chile) the paper describes the differences among... View Details
Keywords: Business Headquarters; Size; Organizational Structure; Culture; Japan; France; Germany; Netherlands; United Kingdom; United States; Chile
Citation
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Collis, David J., David Young, and Michael Goold. "International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination." Harvard Business School Working Paper, No. 10-044, December 2009.
  • Research Summary

Corporate Lobbying Strategy and Foreign MNEs

“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”

Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details

Keywords: Non-market Strategy; Political Strategy; Lobbying; Make V. Buy; Multinational Enterprise; Global Strategy; United States
  • Person Page

Press / Media

By: Karim R. Lakhani

Can America Invent Its Way Back?

BusinessWeek, by Michael Mandel, 12 Sept. 2008

Today, researchers are focusing on ways to make those... View Details

  • 07 Mar 2005
  • Research & Ideas

The Rise of Innovation in Asia

camera processor chips. "We have moved from 'manufactured in China' to 'designed in China,'" he said. Lessons From Memory Certainly the United States has no lock on innovation, panelists suggested.... View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2011
  • News

America the Unequal

surveyed approved of some inequality, but their ideal was far more equal than the current level. Why then, given the consensus on this more equal America, are Americans not clamoring for wealth redistribution? First, the expansion of consumer credit in the View Details
Keywords: income disparity; class mobility

    Haroldson L. Hunt

    Hunt built the largest independent oil company in the U.S. During World War II, Hunt sold more oil to the Allies than the total German output, and supplied 85% of the natural gas piped into the eastern View Details
    Keywords: Utilities & Energy
    • 27 Mar 2014
    • News

    From Marx to Marketing

    VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia and View Details
    • 01 Mar 2009
    • News

    Letters to the Editor

    intervention? You further state that market capitalism “won the Cold War.” I find this statement insulting to those who overturned the Communist Eastern European governments. The workers at the Gdansk... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
    • 01 Jun 2010
    • News

    Letters to the Editor

    Turkey Is Not Middle Eastern I enjoyed reading the excellent Editor’s Note in the March issue: “Analyze This — What a Mundane Mailing List Reveals about HBS.” However, in your note there is a misconception that Turkey is in the Middle... View Details
    Keywords: News, Library, Internet, and Other Services; Information
    • 22 Sep 2016
    • News

    Building a Green Energy Grid

    I figured the world didn’t need another wind developer as much as it needed someone who could figure out the transmission problem.” The complexity of expanding the US electric grid becomes clear when Skelly describes Clean Line’s $2.5 billion Plains & View Details
    • 01 Oct 1997
    • News

    Terence P. Stewart

    Geneva. Despite this heightened international presence and frequent travel abroad, Stewart will remain active with several court and bar association committees and trade organizations, and will continue as an adjunct professor at Georgetown Law School. "The life of a... View Details
    Keywords: Garry Emmons
    • 01 Nov 1999
    • Research & Ideas

    Companies, Cultures and the Transformation to the Transnational

    U.S. companies were completely different, marked by the pioneering spirit and sense of limitless opportunity that pervaded American society in the late nineteenth and early twentieth centuries. The United View Details
    Keywords: by Christopher A. Bartlett & Sumantra Ghoshal
    • Web

    Photograph Albums - Photography Collections - Historical Collections

    Collections Site Credits Photograph Albums Tipple and Washer, Central Iron and Coal Company. Alabama Mining Institute, Birmingham, Alabama Mss: 351 1922-1923 A316 2 albums, 153 photographs These photographic albums were created at the behest of the View Details
    • 25 Jan 2018
    • News

    Living and Learning in a Local Context

    “I'm the executive director at Pine Mountain Settlement School, which is a community development nonprofit located in one of the poorest regions in the United States, Harlan County. Our work spans four main areas––environmental education,... View Details
    • 08 Dec 2003
    • Research & Ideas

    Why Europe Lags in Pharmaceuticals and Biotech

    the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an... View Details
    Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
    • 2006
    • Teaching Note

    Managing the Chicago Public Schools, Teaching Note

    By: Allen Grossman, Richard Elmore and Caroline King
    Keywords: Education; Management; City; Chicago
    Citation
    Related
    Grossman, Allen, Richard Elmore, and Caroline King. "Managing the Chicago Public Schools, Teaching Note." Harvard Business School Publishing Teaching Note, 2006.
    • 01 Dec 1997
    • News

    Making Real Progress in the Middle East: The Bottom-Up, Economic Solution

    than 35 Israeli-Jordanian and Israeli- Egyptian joint ventures are already up and running. Why are top Middle Eastern business leaders now seeking out strategic alliances with their neighbors? What benefits can regional cooperation at the... View Details
    Keywords: Michael Porter, Yagil Weinberg, and Noreena Hertz
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