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Show Results For
- All HBS Web
(13,993)
- People (75)
- News (3,659)
- Research (8,677)
- Events (10)
- Multimedia (37)
- Faculty Publications (7,158)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 02 Jul 2013
- First Look
First Look: July 2
New Line of Inquiry By: Moss, David, Anant Thaker, and Howard Rudnick Abstract—The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with... View Details
Keywords: Anna Secino
- 01 Feb 2002
- News
Europe Business Conference Forecasts the Future
country. Guillaume Hannezo, CFO and senior EVP at Vivendi Universal, delivered the opening keynote address on Saturday morning. Suggesting that the events of September 11 have created a new collective reality for the United View Details
- 2009
- Working Paper
International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination
By: David J. Collis, David Young and Michael Goold
This paper examines differences in the size and roles of corporate headquarters around the world. Based on a survey of over 600 multibusiness corporations in seven countries (France, Germany, Holland, UK, Japan, US, and Chile) the paper describes the differences among... View Details
Keywords: Business Headquarters; Size; Organizational Structure; Culture; Japan; France; Germany; Netherlands; United Kingdom; United States; Chile
Collis, David J., David Young, and Michael Goold. "International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination." Harvard Business School Working Paper, No. 10-044, December 2009.
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- Person Page
Press / Media
By: Karim R. Lakhani
Can America Invent Its Way Back?
BusinessWeek, by Michael Mandel, 12 Sept. 2008
Today, researchers are focusing on ways to make those... View Details
- 07 Mar 2005
- Research & Ideas
The Rise of Innovation in Asia
camera processor chips. "We have moved from 'manufactured in China' to 'designed in China,'" he said. Lessons From Memory Certainly the United States has no lock on innovation, panelists suggested.... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2011
- News
America the Unequal
surveyed approved of some inequality, but their ideal was far more equal than the current level. Why then, given the consensus on this more equal America, are Americans not clamoring for wealth redistribution? First, the expansion of consumer credit in the View Details
Haroldson L. Hunt
Hunt built the largest independent oil company in the U.S. During World War II, Hunt sold more oil to the Allies than the total German output, and supplied 85% of the natural gas piped into the eastern View Details
Keywords: Utilities & Energy
- 27 Mar 2014
- News
From Marx to Marketing
VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia and View Details
- 01 Mar 2009
- News
Letters to the Editor
intervention? You further state that market capitalism “won the Cold War.” I find this statement insulting to those who overturned the Communist Eastern European governments. The workers at the Gdansk... View Details
- 01 Jun 2010
- News
Letters to the Editor
Turkey Is Not Middle Eastern I enjoyed reading the excellent Editor’s Note in the March issue: “Analyze This — What a Mundane Mailing List Reveals about HBS.” However, in your note there is a misconception that Turkey is in the Middle... View Details
- 22 Sep 2016
- News
Building a Green Energy Grid
I figured the world didn’t need another wind developer as much as it needed someone who could figure out the transmission problem.” The complexity of expanding the US electric grid becomes clear when Skelly describes Clean Line’s $2.5 billion Plains & View Details
- 01 Oct 1997
- News
Terence P. Stewart
Geneva. Despite this heightened international presence and frequent travel abroad, Stewart will remain active with several court and bar association committees and trade organizations, and will continue as an adjunct professor at Georgetown Law School. "The life of a... View Details
Keywords: Garry Emmons
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
U.S. companies were completely different, marked by the pioneering spirit and sense of limitless opportunity that pervaded American society in the late nineteenth and early twentieth centuries. The United View Details
- Web
Photograph Albums - Photography Collections - Historical Collections
Collections Site Credits Photograph Albums Tipple and Washer, Central Iron and Coal Company. Alabama Mining Institute, Birmingham, Alabama Mss: 351 1922-1923 A316 2 albums, 153 photographs These photographic albums were created at the behest of the View Details
- 25 Jan 2018
- News
Living and Learning in a Local Context
“I'm the executive director at Pine Mountain Settlement School, which is a community development nonprofit located in one of the poorest regions in the United States, Harlan County. Our work spans four main areas––environmental education,... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an... View Details
- 2006
- Teaching Note
Managing the Chicago Public Schools, Teaching Note
By: Allen Grossman, Richard Elmore and Caroline King
- 01 Dec 1997
- News
Making Real Progress in the Middle East: The Bottom-Up, Economic Solution
than 35 Israeli-Jordanian and Israeli- Egyptian joint ventures are already up and running. Why are top Middle Eastern business leaders now seeking out strategic alliances with their neighbors? What benefits can regional cooperation at the... View Details