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Show Results For
- All HBS Web
(3,590)
- People (15)
- News (947)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
- 22 Feb 2018
- News
My First Job
entity. And my lesson was the value of mentors. If someone is really going to give you an opportunity, take it seriously, and give it your all. Lloyd Berutti, and I graduated... View Details
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education... View Details
Keywords: Margie Kelley
- Web
Print View - Course Catalog
the markets evaluate a public restaurant company and the factors that drive valuation. Franchising. How does it work? When does it make sense from both investment and brand... View Details
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National... View Details
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight... View Details
- Web
Past Issues - Alumni
Professor Prithwiraj Choudhury and Stack Overflow CEO Prashanth Chandrasekar on the long-term lessons of the global remote-work moment Meal Plan Inspire Brands Chief Growth Officer Christian Charnaux View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to... View Details
Keywords: April White
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent, creative, View Details
Keywords: by Deborah Blagg; photo by David Zadig
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
management, to make the investment with the money, to protect themselves. It’s only a matter of time until a big brand that we all know and trust—and every day—gets hammered hard. Not just Supermicro, but... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- Profile
Lisa Cousins
achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was... View Details
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 01 Jun 2014
- News
Screen Saver
Born in Cuba and raised in Puerto Rico, Gerardo "Gerry" Lopez fondly recalls the first movie he saw in the United States, in 1977: Star Wars. "Wow, the special effects and flying through space—it was great!"... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands View Details
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details
Keywords: by Hilah Geer