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- All HBS Web
(1,021)
- People (1)
- News (407)
- Research (477)
- Events (2)
- Multimedia (29)
- Faculty Publications (210)
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 19 Dec 2012
- Research & Ideas
Affordable Housing: Israel and the United States
more from shopping malls, they have shown little interest in building affordable apartments. Government policies have favored home ownership, and today's interest rates are low. Finally, the rising prosperity of Israel has exacerbated... View Details
- 17 Oct 2016
- HBS Case
Business Solutions That Help Cut Food Waste
As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
average person is going to want to shop in a few years? I don't think so. This is true for the supermarket space in general; it's really not about Kroger as an organization. Supermarkets are these very large, impersonal, and inefficient... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
20-year-olds than it was a decade ago, which I think is great." On a daily basis, when you go to Zappos or Amazon to shop for sneakers, I don’t think working conditions are on many people's minds. But the week after a scandal, it... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
they will carve out more time for shopping and for sniffing out the best bargains. "What we observe suggests that households have fixed amounts of time to give to sites..." “Taken together,” the researchers conclude in their... View Details
- 12 Mar 2007
- Research & Ideas
The New Real Estate
witnessed this firsthand as I trudged through Beijing developments last summer and saw some of the 142 new facilities being built for the 2008 Olympics. Another sign of emerging growth: India has at least 150 new real estate funds. Gurgon and Noida outside of Delhi... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
effectively." Online daters sitting behind a computer, says Frost, "have a lot of time to ruminate and form ideas about potential partners that may or may not coincide with reality, because they're not getting any social feedback." Adds Norton: "The... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
attention to the anti-globalization movement. Brand America provided good products at good prices. Politics was one thing; smart shopping another. Q: Which brands are most likely to feel the heat; what brands will continue to sell... View Details
Keywords: by Sean Silverthorne
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
paperwork, borrowers complete applications in minutes, with approval times cut to days, or even just a few minutes. And, in instances where borrowers want to shop and compare myriad options in one place, they can turn to marketplaces like... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
more," says Santana. She and Morwitz then took the findings a step further, to see if they could change the results by changing the nature of the transaction. In a new experiment, they offered a scenario in which a local coffee shop... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his brands were thriving as he had... View Details
Keywords: Dina Gerdeman
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
coffee shop in Los Angeles in 2014 called Dumb Starbucks. Write Deighton and Kornfeld: "The stunt's function as promotion for the show was eventually deduced by journalists and the public. The delayed reveal was an element of play." A... View Details
- 10 Nov 2020
- Sharpening Your Skills
Research News and Tips: Innovating Across Time Zones
Harvard Business Review 98, no. 5 (September–October 2020): 98–105. Weaknesses in supply chain strategy exposed As anyone who went grocery shopping in the early days of the pandemic can tell you, empty shelves revealed how COVID-19 did a... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
more than 2,000 supermarkets, including 700 Loblaws stores in Canada and 300 Stop & Shop supermarkets in New England, New York, and New Jersey. Ahold Delhaize’s Stop & Shop partnered with Flashfood... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
delivery, as Domino's does in the United States. Pujals recognized, however, that he knew little about making pizza or delivering fast food, let alone how such a business might function in the Spanish market. So he decided to start small, with a single View Details
Keywords: by Walter Kuemmerle
- 05 May 2015
- First Look
First Look: May 5
ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have... View Details
Keywords: Carmen Nobel
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
highly infectious virus, also known as COVID-19. Without incoming cash, many small businesses—especially restaurants and shops on American Main Streets—will soon need to cut staff or shut down for good. “To many of these small businesses,... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
shops year after year. These relationship-oriented salespeople, often in the business-to-business field, are primarily interested in getting to know their customers and their customers' needs over the years. Hence they have a very... View Details