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Show Results For
- All HBS Web
(1,007)
- People (1)
- News (398)
- Research (482)
- Events (2)
- Multimedia (29)
- Faculty Publications (215)
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- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the... View Details
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and... View Details
- 18 Nov 2014
- First Look
First Look: November 18
and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
- 29 Dec 2014
- Research & Ideas
Most Popular Articles and Research Papers of 2014
How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and cookies, according to new... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
every $1 increase in the posted “original price” for an item, consumers were willing to pay, on average, an extra 77 cents for that item. What was more, Ngwe found that repeat customers who shopped at the store often were least willing to... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
than corporate managers who are trying to move money from "cash cows" to "growth businesses." Q: It sounds like supermarkets and chain stores are starting to dominate wine distribution—Costco is one of the largest wine retailers in the U.S. Is the... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online View Details
Keywords: by Peter Jacobs
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as online View Details
Keywords: Martha Lagace
- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out... View Details
- 17 Jan 2007
- Op-Ed
Learning from Private-Equity Boards
If Enron had been owned and controlled by a small group of private-equity investors, could the monitoring and control practices of a professionally run buyout shop have protected Enron's shareholders and employees from the problems that... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
average person is going to want to shop in a few years? I don't think so. This is true for the supermarket space in general; it's really not about Kroger as an organization. Supermarkets are these very large, impersonal, and inefficient... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
very interesting way. They asked senior managers to "mystery shop" the stores. This exercise opened many eyes, as people saw the customer service problems affect their own shopping experience. Before this exercise, some senior... View Details
Keywords: by Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
business and you can market yourself. You can start at a low cost to record and post something online. "As an example, let's say I sell socks. Before, I could only sell socks at a Walmart. Now, I can basically set up my own little shop in... View Details
- 26 Nov 2001
- Research & Ideas
Women Entrepreneurs Use Springboard for Funding
experimentation," he said. "I'm incredibly optimistic. We just raised a new fund at Highland. I've never seen so much enthusiasm in our shop as I've seen in the last few months." Andrea Silbert "I think Springboard... View Details
Keywords: by Martha Lagace
- 30 Mar 2015
- Research & Ideas
Managing the Family Business: Preparing to Sell
supporting them. Then please shop for the right advisors to help you at the right price. 5. Develop New Context Awareness. Value-building families also take this opportunity to consider how greater wealth or more liquid wealth will affect... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail store may induce some existing... View Details