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Show Results For
- All HBS Web
(761)
- News (182)
- Research (519)
- Events (2)
- Multimedia (2)
- Faculty Publications (113)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
capturing an audience of 56 million viewers. A 60 second spot cost $85,000. Advertisers were hooked from the start. Fast forward to 2019 and the Super Bowl is still one of the most watched events at major network television, but now,... View Details
- 04 Feb 2013
- Research & Ideas
Are the Big Four Audit Firms Too Big to Fail?
socializing or collectivizing the potential costs of exercising their professional judgment. Some risk-taking is needed in any professional activity; it is from such risks that innovation and growth emerge." For client-managers, this... View Details
- 02 Jul 2013
- First Look
First Look: July 2
structure between software applications. Our test uses data from a large international telecom company. In total, we analyzed 103 applications and 243 dependencies. Results show that the enterprise application structure can be classified as a core-periphery... View Details
Keywords: Anna Secino
- 01 Mar 2018
- News
Every Trick in the Book
Haft himself, then head of the company, sat amid a pile of hardcover books. “Books cost too much, so I opened Crown Books,” he said to the camera. “Now you’ll never have to pay full price again.” Haft was right. Together, Waldenbooks, B.... View Details
Keywords: April White
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
change has driven: The rise of knowledge work Trends toward flatter, less hierarchical organizations and recognition of the value-creation of frontline workers Increasing diversity and globalization, creating an awareness of different... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
changed, and with it the security that used to come almost automatically with an MBA degree. [ ] High-paying jobs are no longer guaranteed to graduates, and the opportunity costs of two years of training—especially for those who still... View Details
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
Business Should Support Employees Who Are Caregivers Shifting demographics are causing an increasing number of people to act as caregivers for family and friends—but employers seem hardly to notice the trend. The Economic Cost of... View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
there have been no recorded cases of that happening) and second, an agency serving competing accounts will give rise to "divided loyalty." What assurance does a client have that it, rather than a competitor, will be assigned the agency's... View Details
- 19 Dec 2012
- Research & Ideas
Affordable Housing: Israel and the United States
besieged with global discord that threatens regional peace, faces the same domestic headlines. In 2011, when young Israelis—and extending eventually to not-so-young Israelis, fueled by Facebook—mounted a "cottage cheese rebellion" to protest the View Details
- 01 Mar 2013
- News
Health-Care Forum's Rx for US System
with per capita health-care costs rising faster than per capita GDP in all but a few countries. The gathering seemed to agree that all parties shared blame for the US system's problems, including the... View Details
Keywords: Health, Social Assistance
- 01 Jun 2006
- News
Banking on Success
you’ll keep the cost line flat and that you have the discipline to raise revenues faster than your competitors, your stock price can rise in double digits,” he said. View Details
Keywords: Management
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by... View Details
Keywords: by Martha Lagace
- 18 May 2011
- News
U.S. Manufacturing Comeback?
Don’t give up on American manufacturing yet. There are signs of new life that give rise to optimism about a U.S. manufacturing renaissance. A new analysis by The Boston Consulting Group (BCG) estimates that within the next five years the... View Details
- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
We can’t know what will happen, but we have a good sense for what might or could happen. Don’t wait for the one moment of indisputable truth to emerge; act on the odds presented in the information available today in sea rise curves, flood... View Details
Keywords: by John Macomber
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
short run versus large costs of unknowable certainty in the future. As examples of predictable surprises, they suggest such things as the rise of terrorism, compromises of auditor independence (and its... View Details
Keywords: by James Heskett
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2014
- News
Faculty Q&A: Cents and Sensibilities
unemployment. Nevertheless, a minimum wage increase is controversial. Why is that? Because the conversation is really about much more than a technical debate on the costs and benefits. Most people are aware that the long-term economic... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
dollars to spend in a given year, you're better off making 100 movies that each cost $10 million, or 20 that each cost $50 million. But it turns out that it's much safer to make a handful of really, really... View Details
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
blockbuster cost $40 million. At the time, many industry leaders considered that an outrageous sum but today, the average megapicture requires about $100 million. How are Hollywood studios coping with these View Details
Keywords: Paula Maute
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
not looking at relative productivity at a given moment in time or the relative unit cost levers, for instance, of managerial expertise. And then two, you're not seeing how fast wages are rising relative to... View Details