Filter Results:
(839)
Show Results For
- All HBS Web
(839)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
Show Results For
- All HBS Web
(839)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
- 12 Jun 2012
- First Look
First Look: June 12
partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details
Keywords: Sean Silverthorne
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 22 Feb 2022
- News
Breaking News
preferred shares that the trust holds. We have final sign-off on any change in corporate structure, on any entrance of new capital or new investors. We are the final mission check to ensure long-term local ownership and sustainability. You were there in View Details
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the... View Details
- 20 Jan 2023
- News
Free Spirits
other products had taken a more stealth approach. “Up until that point, NA beers looked a lot like beer, and a person might turn the label into their hand to avoid drawing attention to it,” Wilson notes. Athletic instead went with a... View Details
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied to your name is an immediate... View Details
- Web
Harvard Business School
cell phone and television network business, and started his own phone company. Ed Jones Jr. MBA 1972 In 1973, the Harvard Business Review published Edward Jones's personal account, “What It's Like to Be a Black Manager.” At the time he... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
as customer acquisition, on-time delivery, developing new services and products, and running efficiently. But operating performance is also a result; it is derivative of human performance. Human performance involves many things but is primarily dependent on three: the... View Details
Keywords: by Benson Shapiro
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
personalized selling (cosmetics, for example), online shops have a hard time creating a satisfying experience. Hence stores have much to offer in these product categories. What strategies can retailers implement given the increasing lack... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
required course Leadership and Corporate Accountability includes personal development exercises. Students discuss examples from their own past when they failed to rise to a moral challenge, as well as examples when someone led them to be... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
than silver; silver is better than bronze, and not medaling usually puts you out of the endorsement money. The third element focuses on the personality of the athletes and the "story line" that they bring to the table. Joey... View Details
- Profile
Nathalie du Preez
what my key strengths were and what I enjoyed. I was afraid to take risks and explore opportunities outside of finance. HBS made me realize that I should pick a career that focuses on my personal strengths and that I shouldn't be afraid... View Details
Keywords: Consumer Products
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details
- 01 Dec 2003
- News
Marriage, Inc.
happily married Greenwald brings contemporary marketing concepts, such as telemarketing (have friends call friends) and branding (focus on your unique qualities), to the old-fashioned conundrum of finding a spouse. Called the “hottest... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details