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Show Results For
- All HBS Web
(1,381)
- People (2)
- News (421)
- Research (538)
- Events (11)
- Multimedia (13)
- Faculty Publications (184)
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- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big... View Details
Keywords: by Frank V. Cespedes
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
great deal of time in the car." Combining these two things may well make OnStar extremely popular. However, there are several other aspects of OnStar that raise concerns that it might become the 1990s version of Roger Smith's robots. Entering the View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's largest View Details
- 21 Aug 2007
- First Look
First Look: August 21, 2007
decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish to invest in such loans.... View Details
Keywords: Martha Lagace
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
great customer service is no longer the responsibility of just one department. Creating the customer-centric organization. (12,182 visits) What Machine Learning Teaches Us about CEO Leadership Style Researchers use machine-learning to look for links between a CEO's... View Details
Keywords: by Sean Silverthorne
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
at Genoa involves communicating with state agencies about remaining regulatory obstacles to telehealth care. He also is a national advocate through Mental Health America, which is using its free online... View Details
- 20 Apr 2010
- First Look
First Look: April 20
automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars" from the winning designs. The case focuses on two key issues: Can Local Motors build a... View Details
Keywords: Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they implement, major platforms face... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of citizens, receive input from... View Details
Keywords: by Sean Silverthorne
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
says. “We wanted to see if just making the notion salient that your donation could be better would be sufficient to trigger an excuse not to give at all.” Using the online marketplace Amazon Mechanical Turk, Exley and Kessler set up an... View Details
Keywords: by Michael Blanding
- 18 Feb 2014
- First Look
First Look: February 18
processing, storage, and communication costs have long been an important constraint on innovation and a reason for innovative activities to take place inside the boundaries of an organization. However, exponential technological progress... View Details
Keywords: Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace that last summer it bought the... View Details
Keywords: by Jim Aisner
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details
- 22 Dec 2016
- Op-Ed
The Small Business Administration is a Model for How to Drive Economic Growth
restaurants, dry cleaners, and local grocery stores—form the backbone of communities across America and they are responsible for about 40 million jobs. And, as Mercedes Delgado and I show in research released earlier this year, small... View Details
Keywords: by Karen Mills
- 23 Mar 2010
- First Look
First Look: March 23
unique two-sided innovation platform consisting of a global community of over 225,000 developers who compete to write software modules for its over 40 clients. Provides details of a unique innovation platform where complex software is... View Details
Keywords: Martha Lagace
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details