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Show Results For
- All HBS Web
(3,095)
- People (24)
- News (749)
- Research (1,569)
- Events (14)
- Multimedia (41)
- Faculty Publications (1,077)
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- 01 Apr 1996
- News
New Releases
dimensions, such as ability to sustain viewer interest, production quality, portrayal of women and minorities, and value for the money. The guide also lists the highest-rated products and products by price and includes a directory of distributors and producers. The... View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
an odd experience for Kramer the journalist: SEC rules prohibited MarketWatch from covering its own much-anticipated debut - or even from running stories by other news media that might mention it - so as not to unfairly promote its stock.... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
audience, engagement, and revenues. It’s like producing Seinfeld every day, every week of the year. So did I create a hard-driving culture? Yes, to a big extent. We got a lot of negative media attention, but I decided early on to spend my... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
products. Offer a rewards program that for every X number of boxes purchased through subscription, a box will be sent free to a friend or family member of their choosing. The objective is to convert the recipient into a subscriber. Use social View Details
- 01 Sep 2005
- News
Trouble in Mouse Land
incentives support them in this regard.” Beaulieu says that class discussion moves back and forth between general questions around governance and Disney-specific examples. Due to extensive media coverage of Eisner and WDC, students aren’t... View Details
- 01 Dec 2007
- News
A View from the Top
implications.” It’s important to build up reserves of trust with customers and markets to call on in hard times, he added, and don’t try to start the process when times are already difficult. Dubinsky recalled her media ride on the... View Details
- 21 Sep 2018
- News
HBS Association of Southern California Boosts Support for Startups
Point Media in Santa Monica. “It was a fantastic dynamic,” says Alexa McCulloch (MBA 1999), the workshop organizer and president of the club. “We assured each presenter that this was a confidential opportunity to open up and ask... View Details
Keywords: Margie Kelley
- 01 Sep 2012
- News
Hierarchy's Last Stand
do. The Internet and social media make position in a hierarchy less important than the ability to attract followers. Facebook pages or Twitter feeds are followed for their content, and anyone can claim a domain name in her own name. As... View Details
- 02 Jan 2014
- News
The Power to Change
cared about how to make it happen," Wilcox says. "I adopted the dream and it became my dream too." Wilcox first saw Joe Jacobson and Jerry Rubin's electronic ink dream in 1997. He discovered the two MIT Media Lab professors through the... View Details
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 06 Dec 2021
- News
Ink: Talking Shop
Might I Suggest We also reached out to alumni on social media to ask about the books and podcasts that have been keeping them most informed and best entertained over the last year. My sectionmate Wendy Lim (MBA 2006) told me that she read... View Details
- 07 Sep 2021
- News
Alumni Perspective: The Morning After 9/11
Courtesy Rick Zedník Rick Zedník is vice chair of the Board of the EURACTIV Media Network and secretary of the board of Women Political Leaders. He lives in Brussels, Belgium. View Details
- 30 Oct 2018
- News
Paths of Victory
employees and an algorithm to match them to employers, Apli aims to fill that gap. “We got amazing media and investor exposure, which kick-started our fundraising process and helped us raise a new round of capital in record time,” Makarov... View Details
- 01 Dec 2022
- News
Program Catalyzes New Streams of Research
and can help uncover the racial bias in algorithms used by social media platforms, which may have coded rules that alter which faces are seen by users. A. Chyei Vinluan, Postdoctoral Fellow of Business Administration in both the... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2003
- News
Portraits from the Class of 2003
First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS Entertainment & View Details
Keywords: Arts, Entertainment
- 01 Sep 2024
- News
Far-Reaching Impact
via the widely accessible WhatsApp social media platform with some 100,000 teachers in India's Anganwadi network, the world's most extensive government-run-and-funded daycare system. In addition, bite-sized videos that use everyday... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
considering the value of physical billboards in these micro aerospace communities as an alternative way to reach their ideal customer. Their question: When is the right time for Stell to experiment with marketing, and how should they approach both digital and physical... View Details
- 01 Mar 2019
- News
The One That Got Away
the media vertical) more profitable. A May 2011 investment memo [cowritten with former colleagues Sunil Nagaraj (MBA 2009) and David Cowan (MBA 1992)] had this to say: Peter and his team were “pioneering the use of machine learning and... View Details
- 01 Oct 1997
- News
Doing Something Real
Federation of America Award for Media Service. His most recent book,My Vast Fortune, due out this month, is a memoir that recalls some of his greatest adventures and misadventures with money. It includes accounts of another facet of... View Details
Keywords: Andrew Tobias (MBA '72)