Publications

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details

Keywords: by Sean Silverthorne

May 2017 (Revised January 2019)
Teaching Note

Angie's List: Ratings Pioneer Turns 20

By: Ayelet Israeli and Robert J. Dolan

Teaching Note for HBS No. 517-016. View Details

Keywords: Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce; E-commerce

July–August 2016
Article

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details

Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry

2018
Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell

We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details

Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit

SSRN

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Article

A Choice Prediction Competition for Market Entry Games: An Introduction

By: Ido Erev, Eyal Ert and Alvin E. Roth

A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details

Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition

Read Now

December 2010
Article

Implications for GAAP from an Analysis of Positive Research in Accounting

By: S.P. Kothari, Karthik Ramanna and Douglas J. Skinner

Based on extant literature, we review the positive theory of GAAP. The theory predicts that GAAP's principal focus is on control (performance measurement and stewardship) and that verifiability and conservatism are critical features of a GAAP shaped by market forces.... View Details

Keywords: Fair Value Accounting; Standards; International Accounting; Financial Markets; Financial Reporting

SSRN

November 1997
Article

Rethinking Market Research: Putting People Back In

By: Gerald Zaltman

Keywords: Markets; Research

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,... View Details

Keywords: Sean Silverthorne

August 1991
Background Note

Industrial Market Research: Beta Test Site Management

By: Robert J. Dolan

Describes the role of BETA tests in the new product development process and presents guidelines for effective test program development. View Details

Keywords: Product Development; Mathematical Methods; Marketing

Educators

1 Oct 1990
Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman

Keywords: Research; Demand and Consumers

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

Over just a few months, the United States stock market plunged almost 20 percent—then in one day rebounded a record 1,000 points. 2018 seemed just that kind of year in business: restless, surging, full of surprises. Big-name retailers... View Details

Keywords: by Sean Silverthorne

Teaching Interest

Behavioral Economics and Applications in Markets (Econ 970, Spring 2013 and 2014)

Second-year undergraduate course introducing students to academic research in the field of behavioral economics. The course covers key models of time-inconsistent preferences, overconfidence, social preferences, and projection bias. The students are introduced to... View Details

1985
Chapter

Differential Information, the Market and Incentive Compatibility

By: Jerry Green

Keywords: Game Theory; Economics