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(622)
- People (7)
- News (181)
- Research (314)
- Multimedia (14)
- Faculty Publications (198)
Show Results For
- All HBS Web
(622)
- People (7)
- News (181)
- Research (314)
- Multimedia (14)
- Faculty Publications (198)
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- 01 Mar 2018
- News
Ink: Alumni Books and Recommendations
“Real estate chatter is the most popular sport in Manhattan,” says Kirk Henckels (MBA 1976), who has made a career buying and selling some of New York City’s most luxurious apartments. In his new book with Annie Walker, Life at the Top,... View Details
Keywords: April White
- Profile
Sara Roedner
environment, because we have diverse interests. And we all want to expand our networks, both professionally and personally." Luxury goods and leadership "There are so many opportunities at HBS that stand out," says Sara.... View Details
- Profile
Alex Nelson
business." In her own fashion Contrary to engineer stereotypes, Alex has always been interested in fashion. This summer, "I plan on interning with a luxury goods retailer in New York," she says. Next year, she will co-run... View Details
- October 2005 (Revised June 2006)
- Case
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out... View Details
Keywords: Entrepreneurship; Luxury; Brands and Branding; Manufacturing Industry; Motorcycle Industry; Entertainment and Recreation Industry; United States
Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)
John F. Dryden
1875, less than 2% of Americans had life insurance, which was considered a luxury item. By 1899, that number had grown to 17%. Dryden also pioneered “industrial” life insurance by making small industrial policies available to factory... View Details
Keywords: Finance
- 01 Jun 2014
- News
@Soldiers Field
Famed designer Donna Karan's keynote closed the Retail & Luxury Goods Club's annual conference, but some of the 400 attendees wanted more: Karan reportedly stuck around to chat with students for more than an hour and a half. Former US... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors in the late 1920s. In 1946, she... View Details
- 11 Dec 2014
- News
Fashion's Retail Revolution
Dressing by Number Dressing by Number Ivy Ross Creating the Shopping Experience of the Future Creating the Shopping Experience of the Future Today, though, the case studies are on a multitude of fashion businesses—“fast fashion” chain ZARA, “pretail” e-commerce model... View Details
- 25 Apr 2014
- News
Serving as a cultural ambassador
a seafood-processing firm that rebuilt after the disaster and a collaborative of fishermen's wives who transformed their net-mending skills to launch a luxury apparel business—also provided insights into entrepreneurial innovation and... View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
their country. After visiting a wine festival in Soweto, South Africa, in 2005, Cuffe and her husband, Khary Cuffe (MBA 2007), realized that by establishing Heritage Link Brands and distributing these quality wines, they could show that View Details
- 01 Dec 1998
- News
From Wildlife to Winetasting
will enable alumni to enjoy the diverse wonders of Africa through a variety of pre- and postconference tours. Bush safaris feature luxury accommodations, excellent food, and ranger-guided wildlife viewing from open-air vehicles.... View Details
- Web
Club Conferences | MBA
Conference October 19, 2025 Energy & Environment Club Food & Agriculture Club Sustainability Club Conservative Club October 25, 2025 Conservative Club Retail & Luxury Goods Club Conference October 26, 2025 Retail & View Details
- 01 Sep 2013
- News
Geisha Secrets
TSAI: A luxury skin-care line based on ancient Japanese rituals. Years of work-related testing of beauty products had left Victoria Tsai (MBA 2006) with acute dermatitis. After trying various medications to no avail, she turned to Japan... View Details
- Profile
Rocio Parra
speakers, reinforced my choice to enter a career in marketing. I explored different career paths, such as returning to strategy consulting, entering the luxury goods or retail spaces. However, I learned that many executives in other... View Details
Keywords: Retail
- 01 Mar 2015
- News
@Soldiers Field
England Patriots owner Robert Kraft (MBA 1965) and president Jonathan Kraft (MBA 1990) suggested an innovation they’d like to see: a way to predict the next Tom Brady. The Retail and Luxury Goods Club brought designer Tommy Hilfiger to... View Details
- 01 Mar 2016
- News
How Do I Get Your Job?
McKinsey before coming to HBS. Beck, cofounder and CEO of beauty retailer Bluemercury, tells Uberoi, a member of the student-run Retail & Luxury Goods Club, how she went from consultant to entrepreneur to retail maven, with 70-plus stores... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
that create Aether’s luxurious packaging. (Only the vegan suede exterior of each jewelry box isn’t biodegradable, but it is recyclable.) “True sustainability is not just something that is sourced responsibly and that you can dispose of... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details
Keywords: Martha Lagace
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
particularly interested in branding, luxury marketing, symbolic consumption, consumer self-control, and fairness and ethics in marketing. A member of the faculty since 2007, she currently teaches the second-year MBA course View Details