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  • Article

Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear

By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
Keywords: Spending; Consumer Behavior; Environmental Sustainability; Consumer Products Industry
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  • April 2013 (Revised October 2014)
  • Case

SaferTaxi: Connecting Taxis and Passengers in South America

By: Peter Coles and Benjamin Edelman
SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will... View Details
Keywords: Taxi Booking; Smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile
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  • Research Summary

Overview

In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximizing shareholder wealth to optimizing stakeholder welfare is being echoed in various quarters. Dr.... View Details
Keywords: Corporate Responsibility; Stakeholder Management; Social Enterprise; Inclusive Growth; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; India
  • January 2002 (Revised June 2003)
  • Case

Abelli and Saviotti at Banca Commerciale Italiana (A)

By: Tiziana E. Casciaro, Kathleen L. McGinn and Massimiliano Belingheri
In 1999, a powerful struggle amidst complex corporate and interpersonal networks led to the failed merger between Banca Commerciale Italiana and Unicredito Italiano--two of Italy's largest banking groups. This case analyzes the actions of Abelli and Saviotti, co-CEOs... View Details
Keywords: Mergers and Acquisitions; Networks; Banks and Banking; Business Strategy; Power and Influence; Crisis Management; Government and Politics; International Finance; Failure; Banking Industry; Italy
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  • September 1998 (Revised April 2000)
  • Case

Cia. Bozano, Simonsen of Brazil: Partnering in Privatization:

Shifts attention to the international context by looking at Cia. Bozano, Simonsen (CBS), a privately-held Brazilian group that has been a leading player in Brazil's privatization efforts in the 1990s. CBS has participated in privatizations across a wide array of... View Details
Keywords: Partners and Partnerships; Privatization; Brazil
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  • 21 Jun 2016
  • News

Case Study: Should You Adjust Your Business Model for a Major Customer?

  • Book Review

Book Review of 'Organized Violence after Civil War: The Geography of Recruitment in Latin America' by Sarah Zukerman Daly

By: Natalia Garbiras-Díaz
Why do some non-state actors, under the same peace accord, go back to violence in the aftermath of the disarming and demobilization of their armies, while others remain demilitarized? In her book, Organized Violence after Civil War: The Geography of Recruitment in... View Details
Keywords: Civil War; Government; Government and Politics; Governance; National Security; Governance Compliance; Latin America
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  • May 2020
  • Article

Sales Leadership During and After the Crisis

By: Frank V. Cespedes
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details
Keywords: Sales; Leadership; Health Pandemics; Crisis Management
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  • October 2015
  • Case

Transpower New Zealand: Evaluating Board Performance

By: Boris Groysberg, Paul M. Healy and Sarah L. Abbott
Mark Verbiest, Chairman of Transpower New Zealand, initiated a performance review of Transpower's board of directors. The review, which took four months to complete, provided board members with individualized feedback on their performance, as well as information on how... View Details
Keywords: Board Of Directors; Performance Evaluation; Governance; Leadership; Performance; Organizations; Human Resources; Decision Making; New Zealand
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  • January 2009 (Revised March 2013)
  • Case

Live Nation Faces the Music

By: Stephen P. Bradley, Frank Cespedes and Kerry Herman
In 2008, concert producer and promoter Live Nation faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry
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  • 14 Dec 2015
  • News

Best Books of 2015

  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

industries over others, including wishing to avoid sectors where there was extensive government interference. Oral history can shed light on hypersensitive topics, such as corruption, which are rarely formally documented. While the... View Details
Keywords: Dina Gerdeman
  • 07 Jan 2008
  • Research & Ideas

Pursuing a Deadly Opportunity

shed light on how the supply of cadavers could be increased, he adds, while improving transparency in an area known to inspire more fear than facts. "There are many assumptions that can be made around 'gray zone' entrepreneurial... View Details
Keywords: by Julia Hanna; Health
  • April 1999
  • Case

General Property Trust

By: Peter Tufano
In 1994 General Property Trust, an Australian property investment trust, was anticipating future cash needs beyond those that the Trust could fund with internal cash flows. The managers of the Trust were considering a novel financing structure whereby it would sell... View Details
Keywords: Financing and Loans; Financial Institutions; Financial Services Industry; Real Estate Industry; Australia
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  • June 2019
  • Case

Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni
Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product.... View Details
Keywords: Monetization; Decoupling; Business Startups; Insurance; Disruption; Mobile and Wireless Technology; Strategy; Insurance Industry
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  • Article

Beyond Beta-Delta: The Emerging Economics of Personal Plans

By: John Beshears, Katherine L. Milkman and Joshua Schwartzstein
People make personal plans regarding whether, when, where, and how to undertake certain actions. We discuss three questions related to personal plans. First, what are the effects of plans on behavior? Second, when are plans formed? Third, how do plans deviate from... View Details
Keywords: Behavior; Planning
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  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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  • 28 Sep 2021
  • News

When the Hospital Emergency Room Is Inundated with Knee-Deep Water

  • 12 Dec 2022
  • HBS Seminar

Jenny Chatman, UC Berkeley Haas

    Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers (article)

    This study examines the U.S. commerce in human cadavers for medical education and research to explore variation in legitimacy in trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market... View Details