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  • 11 May 2018
  • News

Online Ad Targeting Does Work—As Long As It's Not Creepy

    Gerald Zaltman

    *Joined Harvard Faculty: 1991
    Prior Faculty Appointments: Northwestern University, 1968-75;
    University of Pittsburgh, 1975-91

    *Doctoral Degree in Sociology Received from: The John Hopkins University;
    MBA Degree Received from: The University of... View Details

    Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications

      Anita Elberse

      Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

      Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

      Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
      • September 2016
      • Article

      Enhancing the Practical Relevance of Research

      By: Michael W. Toffel
      This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details
      Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry
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      • 13 Oct 2016
      • News

      Study shows coupons lead to big profits for drugmakers

        Carliss Y. Baldwin

        Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

        Keywords: computer; electronics; software

          Dorothy A. Leonard

          Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

          Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry
          • Web

          Publications - Faculty & Research

          Capital ; Management ; Macroeconomics ; Governance Controls ; Mathematical Methods Citation Read Now Related Acosta-Henao, Miguel, Laura Alfaro, and Andrés Fernández. "Sticky Capital Controls." Art. 104104. Journal of International... View Details

            Asim I. Khwaja

            Asim Ijaz Khwaja is the Director of the Center for International Development and the Sumitomo-Foundation for Advanced Studies on International Development Professor of International Finance and Development at the Harvard Kennedy School, and co-founder of the View Details

            • 14 Mar 2014
            • News

            In Grief, Try Personal Rituals

            • 13 Feb 2017
            • News

            What Does It Take to Be Truly Happy?

              Julie Battilana

              Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

              • 2018
              • Article

              Service Operations: What Have We Learned?

              By: Liana Victorino, Joy M. Field, Ryan W. Buell, Michael J. Dixon, Susan M. Goldstein, Larry J. Menor, Madeleine E. Pullman, Aleda V. Roth, Enrico Secchi and Jie J. Zhang
              The purpose of this article is to identify research themes in service operations that have great potential for exciting and innovative conceptual and empirical work. To frame these research themes, the article provides a systematic literature review of operations... View Details
              Keywords: Service Operations; Knowledge; Research
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              • 21 Dec 2010
              • First Look

              First Look: December 21

              Enabling Reliability, Validity, and Knowledge Spill-ins through Inferential Learning Activities Authors:James Oldroyd and Ranjay Gulati Publication:Strategic Entrepreneurship Journal (forthcoming) Abstract This exploratory study examines... View Details
              • 2011
              • Book

              I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

              By: Deepak Malhotra
              Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details
              Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity
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              • 15 Jul 2010
              • Other Presentation

              Value-Based Health Care Delivery

              By: Michael E. Porter
              This presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006, and Porter, Michael E. "A Strategy for Health Care Reform," New England... View Details
              Keywords: Health Care and Treatment; United States
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                Jon M. Jachimowicz

                Jon M. Jachimowicz is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where he teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum. He studies... View Details

                • 10 Sep 2019
                • News

                New Survey Shows U.S. Businesses Taking Steps to Foster Culture Of Health, But Room to Grow

                • Web

                Faculty & Research

                Journal of Financial Economics 165 (March 2025). Optimal Illiquidity By: John Beshears , James J. Choi, Christopher Clayton, Christopher Harris, David Laibson and Brigitte C. Madrian We study the socially optimal level of illiquidity in... View Details
                • August 2006
                • Article

                Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?

                By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
                Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time-series version of Schultz's (2003, Journal of Finance... View Details
                Keywords: Prejudice and Bias; Fairness; Managerial Roles; Management Analysis, Tools, and Techniques; Equity; Bonds; Financial Markets; Investment; Capital Markets; Borrowing and Debt; Investment Return
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