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  • 24 Feb 2022
  • News

Top Tips for OFWs to Help Them Choose the Right Real Estate Agent

  • March 2019 (Revised July 2021)
  • Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
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  • February 1994 (Revised July 2005)
  • Case

Competitive Information Policy at Pratt & Whitney

By: Lynn S. Paine
Officials at United Technologies Corp. (UTC) must decide on an ethics policy to govern competitive intelligence gathering. The flow of competitor information into the Pratt & Whitney division has declined sharply since adoption of UTC's code of ethics. A rewritten... View Details
Keywords: Policy; Corporate Governance; Ethics; Competition; Information Management; Business or Company Management; Law
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  • August 2005 (Revised September 2006)
  • Case

Polyphonic HMI: Mixing Music and Math

By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry
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  • February 2004 (Revised May 2005)
  • Case

In-Q-Tel

By: Josh Lerner, G. Felda Hardymon, Kevin Book and Ann Leamon
The Central Intelligence Agency establishes a venture-enabled fund, In-Q-Tel, to allow it to access cutting-edge technologies. Fund managers face a variety of difficulties, some similar to those facing other institutionally affiliated venture funds and some unique. View Details
Keywords: Technological Innovation; Venture Capital; Investment Funds; Problems and Challenges; Government Administration; Public Administration Industry; United States
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  • April 2020
  • Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America
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  • 25 Feb 2020
  • News

Build a Network — Even When You Don’t Think You Need One

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • Video

    Nicolás Jodal

    Nicolás Jodal, Co-Founder and CEO of GeneXus, shares his reaction to recent advancements in Artificial Intelligence with Large Language Models (LLMs), comparing their emergence to the industrial revolution and underscoring the need for swift adaptation to the... View Details
    • November 2017
    • Teaching Note

    Predicting Consumer Tastes with Big Data at Gap

    By: Ayelet Israeli and Jill Avery
    CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
    Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
    Related
    • News

    Competing in the Age of AI Requires a New Strategy

    • 21 Jun 2018
    • Video

    KPMA HBX Live Cracking the Data Aggregation Problem - Gabriel Eichler

    • February 2024
    • Case

    SundaySky: Changing Customer Experiences through Personalized Video

    By: David C. Edelman and James Barnett
    In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details
    Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States
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    • October 2022 (Revised December 2022)
    • Case

    SMART: AI and Machine Learning for Wildlife Conservation

    By: Brian Trelstad and Bonnie Yining Cao
    Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
    Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa
    Related
    • 08 Nov 2023
    • Blog Post

    Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to

    deployed, couldn’t understand why the military would design a high-tech armored suit for a person when artificial intelligence could do the job with significantly less risk. “Why wouldn’t they just put in a computer to control the suit?”... View Details
    Keywords: Technology; Entrepreneurship
    • 16 May 2014
    • Blog Post

    Leveraging Big Data to Improve Recruiting

    Organizations everywhere are turning to Big Data to make smarter decisions. But how can you leverage it to improve the recruiting process? As the Assistant Director of Market Intelligence within the Career & Professional Development... View Details
    • 12 PM – 1:15 PM EST, 08 Nov 2021
    • Virtual Programming

    Building Your Scaled Digital Organization

    During this program led by HBS professor Karim R. Lakhani, learn how you can translate your HBS skill set to build or scale your organization using digitization, analytics, and artificial intelligence (AI) from a panel of HBS alumni who will share their extensive... View Details
    • 2019
    • Book

    Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity

    By: Karen G. Mills
    Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been... View Details
    Keywords: Fintech; Big Data; Data; Technology; Artificial Intelligence; Great Recession; Regulation; Innovation; Banks; Lending; Loans; Access To Capital; American Dream; Community Banking; Small Business Administration; Entrepreneur; Government; Public Policy; API; Policy Making; Small Business; Financing and Loans; Technological Innovation; Financial Crisis; Banks and Banking; Governing Rules, Regulations, and Reforms; Policy; AI and Machine Learning; Analytics and Data Science; United States
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    • October 31, 2022
    • Article

    Achieving Individual—and Organizational—Value with AI

    By: Sam Ransbotham, David Kiron, François Candelon, Shervin Khodabandeh and Michael Chu
    New research shows that employees derive individual value from AI when using the technology improves their sense of competency, autonomy, and relatedness. Likewise, organizations are far more likely to obtain value from AI when their workers do. This report offers key... View Details
    Keywords: AI and Machine Learning; Value; Competency and Skills
    Related
    • February 2013
    • Case

    Recorded Future: Analyzing Internet Ideas About What Comes Next

    Recorded Future is a "big data" startup company that uses Internet data to make predictions about events, people, and entities. The company primarily serves government intelligence agencies, but has some private sector clients and is considering taking on more. The... View Details
    Keywords: Big Data; Analytics; Internet; Analytics and Data Science; Internet and the Web; Entrepreneurship; Forecasting and Prediction; Business Startups; Information Technology Industry
    Related