ideas - Publications - Faculty & Research

June 1998 (Revised February 1999)
Exercise

Building a Logic of Competition

Consists of 30 multiple-choice, true-false, and fill-in-the-blank questions. The first group of questions raises ideas about global competition, demographic change, mass customization, and technological innovation. The second group of questions suggests patterns of... View Details

Keywords: Competition; Globalized Markets and Industries; Economics

Citation

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19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to pursue an MBA? After college, I had a vague View Details

24 Sep 2019
Blog Post

Launching a Career in Clean Energy

Established in 2010, the HBS Business & Environment Initiative (BEI) works to deepen understanding of the environmental challenges facing business leaders and inspire new ideas and practical, effective solutions. BEI has established a... View Details

18 Feb 2016
Video

We Celebrate New Ways of Thinking. Are You Ready?

Jan 04 2013
Testimonial

GMP: The Faculty

Feb 18 2016
Tout

We Celebrate New Ways of Thinking. Are You Ready?

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

works ever since. But the main reason I wrote this book is the tremendous resonance his ideas have had with my HBS students and with businesspeople. I think Schumpeter is the most penetrating analyst of capitalism who ever lived. He saw... View Details

Keywords: by Sean Silverthorne; Education

June 1997 (Revised May 1998)
Case

Exploring Brand-Person Relationships: Three Life Histories (Condensed)

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

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January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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21 Jun 2023
Blog Post

Building a Better World: The Harvard Builders Club

Builders Club’s mission is to empower leaders who build a better, more creative, and more diverse world. The club is a think tank for innovative ideas and a space for meaningful bonds between the builders community and prominent venture... View Details

12 Aug 2013
News

Is Diet Soda Girly?

Mallika Sarabhai

Keywords: Arts, Media, Entertainment

02 Apr 2021
Research & Ideas

Salary Negotiations: A Catch-22 for Women

The higher a woman rises through a company’s ranks, the more backlash she faces if she negotiates her salary assertively—a phenomenon that contributes to the wide gender gap in the C-suite, new research suggests. By analyzing data from more than 2,500 negotiators,... View Details

Keywords: by Kristen Senz

Article

The Stability of Edgeworth's Recontracting Process

By: Jerry R. Green

The core is the set of all unblocked allocations. Implicit in this definition is the idea that if an allocation is proposed which could be blocked, some coalition will form and issue a counterproposal which it can enforce. A process of successive counterproposals based... View Details

Keywords: Game Theory; Economics

Citation

Read Now

28 Mar 2013
News

Advancing the World's Leading Women

12 Aug 2020
Video

Manifesto for a Moral Revolution

09 Oct 2019
Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

As many entrepreneurs and business leaders can testify, a great conversation or brainstorm can turn an inkling of an idea into a gamechanger. A research paper goes inside those conversations and the people having them to learn the... View Details

Keywords: by Michael Blanding

Remote Work Revolution: Succeeding From Anywhere

Tsedal shares 5 key insights from her new book, Remote Work Revolution: Succeeding from Anywhere View Details

09 Apr 2013
HBS Seminar

Andrew Stephen, University of Pittsburgh

January 2014
Case

MIT Mystery Hunt: The Answer is Secondary

By: Willy Shih and Karen Robinson

The MIT Mystery Hunt is an annual puzzle-based scavenger hunt at MIT. It is run every year by a different team, and every year is slightly different as teams try new ideas and decide whether to keep or ignore new ideas from previous years. As the Mystery Hunt has... View Details