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  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

It’s a sunny May afternoon in LA. Søren Bjerg, a slender and pale 21-year-old with chunky glasses and a black hoodie, is sitting in the den of the house he shares with a half dozen other guys. It’s decorated the way you might expect it to be: lots of technology and... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2008
  • News

Innovation as P&G’s Key

CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

McDonald of Procter & Gamble and the company's shift to more emphasis on digital media as an example, commented that "it is possible to allow experimentation trial and error without the CEO looking foolish because he or she does... View Details
Keywords: by James Heskett
  • 28 Oct 2013
  • Research & Ideas

Responsible Leadership in an Unforgiving World

making leadership both more difficult and more rewarding than it was a generation ago. If critical decisions in the last century were typified by an all-or-nothing gamble on a new big new factory or business arm, then decisions in this... View Details
Keywords: by Michael Blanding
  • 22 Apr 2002
  • Research & Ideas

Profits and Prophets: The Role of Values in Investment

restrictions over what they invest in, staying clear of alcohol and gambling companies, for example, and businesses that derive a significant portion of their income from interest. With such a constrained investment environment,... View Details
Keywords: by Sean Silverthorne
  • September 2024 (Revised March 2025)
  • Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details
Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea
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  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 26 May 2016
  • News

W. James McNerney Jr., MBA 1975

abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in marketing and consulting: Procter & View Details
Keywords: Susan Young; Air Transportation; Transportation
  • Profile

Alex Roth

For four years, Alex Roth studied chemistry at Oxford. But instead of following the traditional path to the PhD, Alex took a position with Procter & Gamble where held positions in Finance and Marketing. "I want to marry science... View Details
  • 01 Dec 2006
  • News

Adventure in Reading

Jeff Norton (MBA ’03) credits the old Choose Your Own Adventure book series, where young readers could pick different plot directions, with making a difference in his life. “I was a reluctant reader as a boy,” Norton told Toronto’s Globe and Mail (September 23, 2006).... View Details
Keywords: Children; Motion Picture and Sound Recording Industries; Information
  • 2005
  • Chapter

Beyond 'Fun and Games': Outdoor Activities for Meaningful Leadership Development

Many managers and academics today view outdoor exercises as simply "fun and games." However, framed correctly, outdoor leadership activities provide a uniquely effective method for leadership development. They allow participants to access and explore the deeper... View Details
Keywords: Learning; Games, Gaming, and Gambling; Leadership Development; Personal Development and Career; Business and Stakeholder Relations; Groups and Teams; Behavior; Emotions; Personal Characteristics; Alignment
Related
  • 08 Mar 2011
  • First Look

First Look: March 8

the company's revenues, high gaming revenue still raised some questions. Between now and when Ben-Gacem had first submitted a bid of 60 million for Moneybookers back in November 2006, the U.S. Congress had enacted the Unlawful Internet View Details
Keywords: Sean Silverthorne
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

Harvard Business School Case 707-519 In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

consumers. Webvan was perhaps unrealistically imagined to be such a channel. The difference between Dell and Proctor & Gamble is that Dell can supply all your computing needs, but Proctor & Gamble... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • April 2008
  • Background Note

Broadband and Video Games: Playing and Winning Together

By: Stephen P. Bradley and Nancy Bartlett
This note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented. View Details
Keywords: Games, Gaming, and Gambling; Innovation and Invention; Relationships; Information Infrastructure; Applications and Software; Mobile and Wireless Technology; Entertainment and Recreation Industry; Technology Industry
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  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Related
  • 12 Apr 2010
  • News

A SWAT Team For Performance

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

trouble but project an authenticity welcomed by many voters. He is keeping his marketing powder dry until after Labor Day, gambling that Clinton's August advertising blitz will not yet have sealed his fate.Trump is clearly more... View Details
Keywords: by John Quelch and Thales Teixeira
  • 08 Aug 2023
  • Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

With more data available than ever before, why would any executive gamble on a hunch—especially for decisions that involve their own employees? An emerging field that uses data to study human behavior at work, “people analytics” is... View Details
Keywords: by Ben Rand
  • 05 Aug 2002
  • What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett