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14 Feb 2013
News

Heinz CEO Who Turned Food Maker Around Hints He Might Stay

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

November 1994
Case

Kraft General Foods - Risk Management Philosophy

By: Ray A. Goldberg

Keywords: Risk Management; Food and Beverage Industry

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November 1989 (Revised December 1989)
Case

Grand Metropolitan ... Adding Value to Foods

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

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November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details

June 2020
Article

How Scheduling Can Bias Quality Assessment: Evidence from Food Safety Inspections

By: Maria Ibanez and Michael W. Toffel

Accuracy and consistency are critical for inspections to be an effective, fair, and useful tool for assessing risks, quality, and suppliers—and for making decisions based on those assessments. We examine how inspector schedules could introduce bias that erodes... View Details

Keywords: Assessment; Bias; Inspection; Scheduling; Econometric Analysis; Empirical Research; Regulation; Health; Food; Safety; Quality; Performance Consistency; Governing Rules, Regulations, and Reforms

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

School and author of the paper Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing. “Cellophane played a big part in how the color of View Details

Keywords: by Carmen Nobel; Food & Beverage; Food & Beverage; Food & Beverage

November 2005 (Revised March 2006)
Case

Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition

By: Ray A. Goldberg and Kerry Herman

Nestle is the largest milk firm in the world. For over a century, it has developed a milk model procurement program that improved the well-being of the small-scale farmer and the ultimate consumer. Can it partner with other firms and institutions to make even greater... View Details

Keywords: Development Economics; Value Creation; Programs; Partners and Partnerships; Food and Beverage Industry

November 1999 (Revised December 1999)
Case

Safe Food Act, The: A Consumer Group's Perspective

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details

Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States

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05 Feb 2021
Video

2nd Annual HBS Food, Agriculture & Water Club 2020 Conference: Building a Resilient, Sustainable, and Nourishing Global Food System

05 Feb 2021

2nd Annual HBS Food, Agriculture & Water Club 2020 Conference: Building a Resilient, Sustainable, and Nourishing Global Food System

June 2011 (Revised August 2012)
Case

Coca-Cola in 2011: In Search of a New Model

By: David B. Yoffie and Renee Kim

Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its troubled North America bottling operations from its biggest bottler, Coca-Cola Enterprises. The decision was prompted by several changes in the U.S.... View Details

Keywords: Beverage Industry; Strategic Positioning; Mergers And Acquisitions; Competition; Business Model; Vertical Integration; Competitive Strategy; Corporate Strategy; Franchise Ownership; Investment; Food and Beverage Industry; United States

June 1991 (Revised December 1995)
Teaching Note

Cat Fight in the Pet Food Industry (A), (B), (C), and (D), Teaching Note

By: David J. Collis

Teaching Note for (9-391-189), (9-391-195), (9-391-196), and (9-391-197). View Details

Keywords: Food and Beverage Industry

22 Sep 2021
Blog Post

Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System

Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, and how he has utilized... View Details

February 2001 (Revised October 2002)
Teaching Note

Henry Heinz: Making Markets for Processed Foods TN

By: Nancy F. Koehn

Teaching Note for (9-801-289). View Details

Keywords: Food and Beverage Industry; United States