Publications

Publications

Filter Results: (485) Arrow Down

Show Results For

← Page 17 of 485 Results →
  • February 2014
  • Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details
Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Advertising Industry
Related
  • January 2008 (Revised February 2010)
  • Case

Microsoft adCenter

By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Competition; Advertising Industry
Related
  • Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

racial discrimination. In Digital Discrimination: The Case of Airbnb.com, Benjamin G. Edelman and Michael Luca investigate the possibility of racial discrimination against people who advertise properties on... View Details
Keywords: by Carmen Nobel; Advertising; Advertising; Advertising
  • Web

Buy Now, Pay Later: Research Links - Visual Collections

from the Bleichroeder Print Collection are available in the permanent online exhibition Coin & Conscience: Popular Views of Money, Credit and Speculation. Trade Card Collection, 1870 More Information About the Collection This collection contains numerous examples of... View Details
  • Web

The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

(above: photo by Mary Rajkumar/Mint/Getty Images) When the New York Times introduced its paywall in 2011, few people believed that readers would pay for the news online. Today, the newspaper has more than 1.6 million digital subscribers—a... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information
  • Web

The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details
  • March 2006 (Revised February 2007)
  • Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Related
  • 06 Dec 2021
  • News

What's the Word?

Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • Web

Cookie Information | HBS Online

do not control these opt-out mechanisms and are not responsible for their operation. European Interactive Digital Adverting Alliance (EDAA): www.youronlinechoices.eu and www.edaa.eu Digital View Details
  • 05 Jul 2011
  • News

Driving Innovation

joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • Career Coach

Matt Spielman

divisions and several initiatives in response to the dramatic changes in the media landscape.  At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with brands to develop... View Details
Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)
  • December 2010
  • Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Advertising Industry; Advertising Industry
Related
  • May 2025
  • Case

Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

By: Jung Koo Kang, Panje Jayden Kim and David Allen
This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details
Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea
Related
  • 2012
  • Article

Antitrust Scrutiny of Google

By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry
Related
  • Web

Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to possible destruction . . . of its... View Details
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
  • Career Coach

Sarah Sikowitz

has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering... View Details
  • Web

Photographs & Prints | Baker Library

Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details