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(486)
- News (49)
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- Multimedia (4)
- Faculty Publications (215)
Show Results For
- All HBS Web
(486)
- News (49)
- Research (336)
- Events (5)
- Multimedia (4)
- Faculty Publications (215)
- January 2008 (Revised February 2010)
- Case
Microsoft adCenter
By: Peter Coles and Benjamin Edelman
Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set... View Details
Coles, Peter, and Benjamin Edelman. "Microsoft adCenter." Harvard Business School Case 908-049, January 2008. (Revised February 2010.) (request a courtesy copy.)
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (B)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (B)." Harvard Business School Case 806-127, March 2006. (Revised February 2007.)
- Web
The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Introduction Chapter Images The Production The Worker The Audience Bibliography The Product: Consumer Relations The place of the photograph in advertising is unquestioned. It can accomplish things which no drawing or painting can possibly... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of View Details
- Web
The High Art of Photographic Advertising: The 1934 National Alliance of Art and Industry Exhibition
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The High Art of Photographic Advertising Introduction Photographic Exhibit Research Links... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
(above: photo by Mary Rajkumar/Mint/Getty Images) When the New York Times introduced its paywall in 2011, few people believed that readers would pay for the news online. Today, the newspaper has more than 1.6 million digital subscribers—a... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
racial discrimination. In Digital Discrimination: The Case of Airbnb.com, Benjamin G. Edelman and Michael Luca investigate the possibility of racial discrimination against people who advertise properties on... View Details
- Web
Cookie Information | HBS Online
do not control these opt-out mechanisms and are not responsible for their operation. European Interactive Digital Adverting Alliance (EDAA): www.youronlinechoices.eu and www.edaa.eu Digital View Details
- Web
The Art of American Advertising: 1865 - 1910
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details
- 06 Dec 2021
- News
What's the Word?
Post·cook·ie (adj.) Cookies—those bits of data that track online browsing history and save your passwords—aren’t going anywhere. But third-party cookies that allow a shoe advertisement to follow you from page to page will become a thing... View Details
- Web
Photographs & Prints | Baker Library
Photographs & Prints Our extensive visual collections include photographs, lithographs, engravings, and advertising trade cards and posters. Special Collections & Archives has more than 32,000 photographs, daguerreotypes, and stereographs... View Details
- April 2015 (Revised December 2015)
- Case
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details
Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Advertising Industry; Australia
Edelman, Benjamin, and Wei Sun. "Resuscitating Monitter." Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (request a courtesy copy.)
- 19 Sep 2016
- News
A Streamlined Time Inc.
This week, Rich Battista (MBA 1990) was named president and CEO of Time Inc. Among Battista’s first moves was appointing Jen Wong (MBA 2004) as chief operating officer; Wong was previously president of digital for the company. In an... View Details
- 2012
- Article
Antitrust Scrutiny of Google
By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry
Edelman, Benjamin. "Antitrust Scrutiny of Google." Journal of Law 2, no. 2 (2012): 445–464.
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
conducted, and developing platforms to promote digital reading. “It’s stunning that we still read so much on paper,” said Ballmer. In addition, the company will push forward with major efforts to build its online search and View Details
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with brands to develop... View Details