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  • 11 Feb 2014
  • First Look

First Look: February 11

Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases your purchases of... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

"reserve requirement" to back up supply commitments. Enron had a major advantage over competitors as a middleman between producers and consumers because it operated one of the nation's largest natural gas pipeline networks.... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm... View Details
Keywords: by Carmen Nobel
  • 27 Mar 2012
  • First Look

First Look: March 27

it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining... View Details
Keywords: Carmen Nobel
  • 15 Dec 2015
  • First Look

December 15, 2015

theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was viewed as mature, and rapidly changing technology was giving View Details
Keywords: Carmen Nobel
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

much—and too little—time, money, and talent across our sales tasks?" The strategic choices discussed in chapter 5 cascade to selection criteria. Also, the key activities will be affected by sales structure (see following) and the... View Details
Keywords: by Carmen Nobel
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting patients and empowering View Details
Keywords: Martha Lagace
  • 28 Jul 2008
  • Research & Ideas

Making the Decision to Franchise (or not)

headquarters maximize an organization's overall revenues by efficiently (and effectively) monitoring the desires of consumers representing a wide range of ethnicities and income levels, large families and singletons? Much has been written... View Details
Keywords: by Julia Hanna; Retail
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

the radio,” Pons and Le Pennec-Caldichoury write in a working paper released last month, Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries The business of TV debates Televised... View Details
Keywords: by Danielle Kost
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details
Keywords: Sean Silverthorne
  • November 2024 (Revised March 2025)
  • Case

Tim Ferriss: What Might This Look like If It Were Easy?

By: Reza Satchu and Denise Koller
In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details
Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry
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  • 13 Dec 2011
  • First Look

First Look: Dec. 13

years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
  • 23 Aug 2011
  • First Look

First Look: August 23

http://www.amacad.org/publications/Challenges.aspx Advertising, the Matchmaker Authors:Bharat N. Anand and Ron Shachar Publication:RAND Journal of Economics 42, no. 2 (summer 2011) Abstract We empirically study the informational role of advertising in matching View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

https://www.hbs.edu/faculty/Pages/download.aspx?name=13-063.pdf The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It By: Teixeira, Thales S. Abstract—Attention is a necessary ingredient for effective... View Details
Keywords: Sean Silverthorne
  • 27 May 2014
  • First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2015
  • First Look

First Look: March 3

we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of foundings. To test this logic, we examine the impact of the Yale University endowment's investment View Details
Keywords: Sean Silverthorne
  • 16 Oct 2012
  • First Look

First Look: October 16

of the state-driven agenda for the foreseeable future. Publisher's Link: http://www.oup.com/us/catalog/general/subject/Economics/History/?view=usa&ci=9780199657964 Food Choices of Minority and Low-Income Employees: A Cafeteria... View Details
Keywords: Sean Silverthorne

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