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  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
  • 04 Mar 2014
  • First Look

First Look: March 4

http://ezp-prod1.hul.harvard.edu/login?url=http://dx.doi.org/10.1146/annurev-orgpsych-031413-091305?nosfx=y August 2013 Harvard Business Review Manage Your Work, Manage Your Life By: Groysberg, Boris, and Robin Abrahams Abstract—Work/life balance is at best an elusive... View Details
Keywords: Sean Silverthorne
  • July 2012 (Revised August 2012)
  • Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

are. You can't hope to project an idealized version of the truth." The old rules of marketing and advertising still apply, too: "The genius is not in the choice of medium: in the simple idea of using social media to fight social... View Details
Keywords: by Julia Hanna
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

popular or unpopular titles relates to their appreciation of those titles, and assess the characteristics of customers in the "head" and "tail" of the distribution of choices across titles. I find that a large share of... View Details
Keywords: Martha Lagace
  • November 2017 (Revised July 2018)
  • Case

Royal Philips: Designing Toward Profound Change

By: Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler
This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied lighting business behind in favor of complete focus on health technology and consumer lifestyle products?... View Details
Keywords: Design Research; Health Technology; Innovation; Design; Research; Decision Choices and Conditions; Strategy; Organizational Change and Adaptation; Transformation
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  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and blue-eyed female beauty ideal as... View Details
Keywords: Martha Lagace
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

perform multiple tasks within a store, and the way in which they are evaluated and rewarded for these tasks affects their behavior. Using empirical data from multiple stores of a consumer electronics retailer, Tweeter Home Entertainment... View Details
Keywords: Martha Lagace
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

Settings with Technology Choice and Foreign Production Cost Advantage By: Drake, David F. Abstract—Emissions regulation is a policy mechanism intended to address the threat of climate change. However, the stringency of emissions... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

buying the bundle, you would think the company could potentially take in more revenue since the consumer has no choice but to get the bundle," Kumar says. "But it turns out that's not the case." The reason:... View Details
Keywords: by Dina Gerdeman
  • Web

International Students - MBA

Consumer Information RISE Career Fellowship We expect that most students will take out a loan to fund their MBA, in combination with need-based HBS Scholarships, fellowship awards, external scholarships, and savings. For international... View Details
  • 2021
  • Working Paper

The Health Costs of Cost-Sharing

By: Amitabh Chandra, Evan Flack and Ziad Obermeyer
We use the design of Medicare’s prescription drug benefit program to demonstrate three facts about the health consequences of cost-sharing. First, we show that an as-if-random increase of 33.6% in out-of-pocket price (11.0 percentage points (p.p.) change in... View Details
Keywords: Cost-sharing; Impact; Health Care and Treatment; Insurance; Health; Consumer Behavior
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  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

Publication:Review of Financial Studies 22, no. 10 (2009): 4129-4156 Abstract Many investors purchase their mutual funds through intermediated channels, engaging and paying brokers or financial advisors for fund selection and advice. We analyze five possible benefits... View Details
Keywords: Martha Lagace
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

work, typically through online delivery companies such as Uber Eats, Postmates, Grubhub, and DoorDash. (Delivery services are not new, of course. In 2018, American consumers used third-party delivery services to place $10.2 billion in... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 2024
  • Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan
This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details
Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry
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  • April 2010 (Revised September 2011)
  • Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason
At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details
Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry
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  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Related
  • April 2011
  • Case

Samsung and Google TV

By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
Keywords: Competitive Strategy; Digital Platforms; Internet and the Web; Decision Choices and Conditions; Electronics Industry
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  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne