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Show Results For
- All HBS Web
(1,452)
- People (5)
- News (690)
- Research (330)
- Multimedia (126)
- Faculty Publications (142)
- 15 Mar 2021
- Video
Commencement 2021 Update Webinar, 3/15/21
- 04 Dec 2018
- News
How to Accept a Compliment — Even if It’s From Yourself
- 02 Jun 2023
- Blog Post
Cassidy Wald Wins Dean's Award for Service to the School and Society
Cassidy Wald (MBA 2023) has been named the recipient of the School’s Dean’s Award. This award celebrates the extraordinary achievements of a graduating student who, during their time in their program, has made a positive impact on... View Details
- 01 Nov 2021
- Video
Dean Srikant Datar Introduces the Case Method Centennial
- 19 Sep 2012
- News
Boring is Productive
- 01 Mar 2012
- News
Send a Message to the Women in Your Company
- 07 Oct 2020
- Blog Post
7 Coming Out Stories from the HBS PRIDE Club
National Coming Out Day is October 11, 2020, and HBS will be supporting and participating in events that celebrate the LGBTQ+ community all week long. Some students come out before business school, and some students wait until they arrive... View Details
- 04 Feb 2014
- News
Facebook turns 10
- 15 Nov 2022
- Cold Call Podcast
Planning the Future for Harlem’s Beloved Sylvia’s Restaurant
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- 07 Apr 2023
- News