by V. Kasturi Rangan - Publications - Faculty & Research - Harvard Business School

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July 1993 (Revised March 1995)
Case

Millipore Corporate Strategy

By: Nitin Nohria and V. Kasturi Rangan

Millipore, a $750 million (sales) company with three divisions, had been growing at a rate of 20% in the 1970s, but this growth rate had slowed considerably in the 1980s. CEO John Gilmartin was looking for ways to reenergize the organization and redirect its strategy... View Details

Keywords: Problems and Challenges; Corporate Strategy; Restructuring; Growth and Development Strategy; Goals and Objectives; Business Processes; Organizational Structure

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1999
Working Paper

Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers

By: V. Kasturi Rangan and Patricia Walker

October 2016 (Revised October 2017)
Case

Phipps Houses and the Future of Affordable Housing in NYC

By: V. Kasturi Rangan and Lisa A. Chase

August 2015
Supplement

Sustainability at IKEA Group: Video Supplement

By: V. Kasturi Rangan and Michael W. Toffel

This video contains Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and IKEA Group's Industrial Strategy Manager Per Berggren, the two primary case protagonists. They respond to student questions after the case was taught at an executive education class... View Details

Keywords: Strategy; Operations; Environmental Sustainability; Retail Industry

September 2013 (Revised March 2022)
Case

Olam: Building a Sustainable Supply Chain in Côte d'Ivoire

By: V. Kasturi Rangan and Nina Ann George

Describes Olam's development of a sustainable cotton supply chain in Côte d'Ivoire, West Africa. Key dilemma for its managers: feasibility of introducing tractor technology for improving yield. View Details

Keywords: Economic Development; Technology Usage; Development Economics; Agribusiness; Technology Adoption; Supply Chain; Agriculture and Agribusiness Industry; Africa; Côte d'Ivoire

May 2000
Teaching Note

AT&T USADirect In-Language Service: India TN

By: John A. Quelch and V. Kasturi Rangan

Teaching Note for (9-596-013). View Details

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

August 1988 (Revised January 1992)
Case

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold

Keywords: Sales; Product Launch; Marketing Channels; Computer Industry

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June 2021
Supplement

Transformative Social Impact: Akshaya Patra

By: V. Kasturi Rangan and Sarah Appleby

Video playlist for HBS Case No. 517-028. View Details

June 2019
Supplement

KaBOOM!: Play at Scale (B)

By: V. Kasturi Rangan and Tricia Gregg

This (B) case describes the changes in the organization’s strategy from one of Building Playgrounds to Influencing Play. It describes the implementation of the strategy and the challenges it faced internally and externally. It goes on to describe how the organization... View Details

Keywords: Scaling Social Enterprise; Scaling Social Impact; Nonprofit Organizations; Nonprofit Scaling; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Organizational Change and Adaptation; United States

January 2018 (Revised February 2018)
Technical Note

The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries

By: V. Kasturi Rangan and Tricia Gregg

Using data from U.S. Census and OECD, this note defines poverty as those populations who fall below 50% of that country’s median per capita income. It then provides a brief statistical tour of six key challenges facing such populations: Income and Jobs, Healthcare,... View Details

Keywords: Poverty; Social Issues; Problems and Challenges; Global Range

July 2015
Background Note

An Overview of Corporate Social Responsibility in India (B)

By: V. Kasturi Rangan and Shashank Shah

Keywords: India

July 2015
Background Note

An Overview of Corporate Social Responsibility in India (A)

By: V. Kasturi Rangan and Shashank Shah

Keywords: India

October 2013 (Revised October 2017)
Case

Bridges Ventures

By: V. Kasturi Rangan and Sarah Appleby

Bridges Ventures, a UK-based impact investor with double-digit returns on its investments, is reflecting on its social impact and pondering its future course. View Details

Keywords: Impact Investing; United Kingdom; Financial And Social Return; Social Enterprise; Investment Portfolio; Transportation Industry; Retail Industry; Real Estate Industry; United Kingdom

May 2010
Supplement

Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania

January 2009 (Revised February 2009)
Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar

Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details

Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico

August 2008 (Revised July 2009)
Case

Repositioning CARE USA

By: V. Kasturi Rangan and Katharine Lee

CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details

Keywords: Change Management; Management; Brands and Branding; Marketing Strategy; Product Positioning; Organizational Change and Adaptation; Non-Governmental Organizations; Adaptation; United States

March 2008 (Revised March 2009)
Case

Microsoft's Unlimited Potential (A)

By: V. Kasturi Rangan and Marie Bell

In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details

Keywords: Developing Countries and Economies; Emerging Markets; Corporate Social Responsibility and Impact; Growth and Development Strategy

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March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

November 2000
Case

SATELLIFE: Bridging the Digital Divide

By: V. Kasturi Rangan and Howard Reitz

Keywords: Information Technology; Strategy; Information Technology Industry

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