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  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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  • March 2004 (Revised June 2004)
  • Case

Blackout: August 14, 2003

By: Thomas R. Eisenmann and Ryland Matthew Willis
On August 14, 2003, an electricity blackout cascaded throughout the northeastern United States and Canada. Describes the structure, technology, and economics of the electric utility industry and how gradual deregulation beginning in the 1970s placed unprecedented, and... View Details
Keywords: Information Technology; Performance Improvement; Infrastructure; Energy Sources; Business and Government Relations; Networks; Emerging Markets; Failure; Economics; Utilities Industry; Canada; Northeastern United States
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  • October 2000
  • Teaching Note

StarMedia: Launching a Latin American Revolution TN

By: Thomas R. Eisenmann and Jon K Rust
Teaching Note for (9-800-166). View Details
Keywords: Information Technology Industry; Web Services Industry
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  • February 2000 (Revised May 2001)
  • Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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  • February 2000 (Revised April 2001)
  • Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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  • February 2004 (Revised March 2004)
  • Case

Fuel Cells: The Hydrogen Revolution?

By: Thomas R. Eisenmann and Ryland Matthew Willis
The challenges faced in establishing hydrogen fuel cell-powered transportation in the United States, which promises to reduce greenhouse gas emissions and dependence on imported oil is examined. Foremost among these challenges is a "chicken-and-egg" dynamic: consumers... View Details
Keywords: Taxation; Environmental Sustainability; Infrastructure; Government Administration; Energy Sources; Business and Government Relations; Network Effects; Transportation; Green Technology Industry; Energy Industry; European Union; Japan; United States
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  • August 2019
  • Supplement

Baroo (B)

By: Thomas R. Eisenmann and Susie L. Ma
Baroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down. View Details
Keywords: Entrepreneurship; Outcome or Result; Failure; Service Industry; United States; Massachusetts
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  • November 2000
  • Teaching Note

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall
Teaching Note for (9-801-211). View Details
Keywords: Web Services Industry; Entertainment and Recreation Industry
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  • October 2000 (Revised June 2003)
  • Teaching Note

Teledesic TN

By: Thomas R. Eisenmann and Daniel J. Green
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  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
  • April 2024
  • Case

LinkedIn: Project InVersion

By: Sara McKinley Torti and Thomas R. Eisenmann
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  • August 2019 (Revised August 2022)
  • Case

Baroo (A): Pet Concierge

By: Thomas R. Eisenmann and Susie L. Ma
Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue... View Details
Keywords: Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Governing and Advisory Boards; Opportunities; Strategy; Service Industry; United States; Massachusetts
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  • February 2014 (Revised April 2014)
  • Case

Chegg, Inc.: Building the Student Hub

By: Thomas R. Eisenmann and Allison M. Ciechanover
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  • March 2008 (Revised August 2009)
  • Case

Linden Lab: Opening Second Life

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details
Keywords: Business Growth and Maturation; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Open Source Distribution; Partners and Partnerships; Software
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  • January 2002
  • Background Note

Telecommunications Act of 1996, The

By: Thomas R. Eisenmann and Daniel J. Green
Reed Hundt, former chairman of the Federal Communications Commission, reflects on the passage and implementation of the Telecommunications Act of 1996. The act was intended to stimulate competition and innovation in the telecommunications sector. Its provisions were of... View Details
Keywords: Laws and Statutes; Policy; Business Strategy; Telecommunications Industry; United States
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  • November 2001
  • Case

Sigma Networks, Inc.

By: Thomas R. Eisenmann and Christina L. Darwall
Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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  • December 2000
  • Teaching Note

BET.com TN

By: Thomas R. Eisenmann and Pauline M Fischer
Teaching Note for (9-800-283). View Details
Keywords: Entertainment and Recreation Industry; Distribution Industry; Africa; United States
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  • November 2000
  • Teaching Note

Boston.com TN

By: Thomas R. Eisenmann and Jon K Rust
Teaching Note for (9-800-165). View Details
Keywords: Publishing Industry; Journalism and News Industry
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  • October 2000
  • Teaching Note

CNET 2000 TN

By: Thomas R. Eisenmann and Pauline M Fischer
Teaching Note for (9-800-284). View Details
Keywords: Information Technology Industry
Related
  • 01 Jun 2022
  • News

Empowering Entrepreneurially Minded Students

their capability to start a business six months from now, but also prepare them to think through entry decisions that will happen down the road. Thomas Eisenmann is the Howard H. Stevenson Professor of... View Details
Keywords: Jennifer Gillespie