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  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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  • April 1994
  • Case

Fiat (B)

By: Marco Iansiti
Keywords: Auto Industry
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  • March 1993 (Revised May 1993)
  • Case

Becton Dickinson: Advanced Diagnostics Division

By: Marco Iansiti
Keywords: Medical Devices and Supplies Industry
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  • February 2000
  • Article

How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

By: Marco Iansiti
Keywords: Management; Information Technology; Transition; Semiconductor Industry
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  • 12 Sep 2024
  • News

AI in Marketing: Transforming Strategies and Enhancing Engagement

  • 03 Oct 2022
  • News

Real-time Data, Machine Learning, and Results: The Evidence Mounts

  • March 1995
  • Article

Technology Integration: Managing Technological Evolution in a Complex Environment

By: Marco Iansiti
Keywords: Information Technology; Integration; Management
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  • September 1997
  • Supplement

America's cup '95: Time-Critical Engineering Using Power Indigo

By: Marco Iansiti
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  • June 1997
  • Teaching Note

Silicon Graphics, Inc. (A) and (B) TN

By: Marco Iansiti
Teaching Note for (9-695-061) and (9-697-038). View Details
Keywords: Computer Industry; Electronics Industry
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  • May 1997
  • Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation
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  • October 1996 (Revised October 1998)
  • Case

ConneXus (A)

By: Marco Iansiti
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  • September 1991
  • Teaching Note

Intel Systems Group, Teaching Note

By: Marco Iansiti
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  • August 1991 (Revised April 1993)
  • Case

MCC: The Packaging and Interconnect Program (A)

By: Marco Iansiti
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  • November 1990 (Revised May 1994)
  • Case

Microsoft Corp.: Office Business Unit

By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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  • 1991
  • Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti
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  • 1995
  • Working Paper

From Technological Potential to Product Performance: An Empirical Analysis

By: Marco Iansiti
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  • 30 Jun 2015
  • News

The History and Future of Operations

  • 03 Apr 2020
  • News

How Hospitals Are Using AI to Battle Covid-19

  • 26 Mar 2020
  • News

Coronavirus Is Widening the Corporate Digital Divide

  • May–June 1993
  • Article

Real-World R&D: Jumping the Product Generation Gap

By: Marco Iansiti
Keywords: Research and Development; Product
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