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Publications

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  • August 2010
  • Teaching Note

The London 2012 Olympic Games (TN)

By: John T. Gourville and Marco Bertini
Teaching Note for 510039. View Details
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  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

Immigration, Natives' Marriage and Fertility By: Carlana, Michela, and Marco Tabellini Abstract—In this paper, we study the effects of immigration on natives’ marriage, fertility, and family formation across U.S. cities between 1910 and... View Details
Keywords: Dina Gerdeman
  • August 2022
  • Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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  • December 2018
  • Article

Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

By: Prasad Vana, Anja Lambrecht and Marco Bertini
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

in common? Why do their extraordinary stories continue to amaze and inspire? In delivering the answers to those questions, I offer a remarkable template by which to judge those in our own time to whom the public has given its trust. The... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images)... View Details
Keywords: Susan Young
  • 2021
  • Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
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  • 2001
  • Case

Canal Satélite Digital

By: Marco Bertini and Jose Luis Nueno
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  • April 2020
  • Article

Long-term Firm Growth: An Empirical Analysis of U.S. Manufacturers 1959–2015

By: Giovanni Dosi, Marco Grazzi, Daniele Moschella, Gary P. Pisano and Federico Tamagni
Firm growth is an essential feature of market economies, shaping together macroeconomic performance and the evolution of industry structures. As a potential indicator of organizational “fitness” within a competitive environment, firm growth is also a central concern to... View Details
Keywords: Firm Growth; Organizations; Growth and Development; Theory; Analysis; Production; Data and Data Sets
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  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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  • 03 Apr 2012
  • First Look

First Look: April 3

goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive... View Details
Keywords: Carmen Nobel
  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

full abstract. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value by Marco Bertini and Oded Koenigsberg How some firms are rewriting the rules... View Details
Keywords: All Industries
  • 02 Jun 2010
  • First Look

First Look: June 2

of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution Authors:Fabrice Lumineau and Deepak Malhotra Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute... View Details
Keywords: Martha Lagace
  • Article

Price Promotion for Emotional Impact

By: Aylin Aydinli, Marco Bertini and Anja Lambrecht
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  • 2021
  • Working Paper

If Customer Relationships Matter, Why Do Businesses Play Tricks with Their Prices?

By: Julia von Schuckmann, Marco Bertini and Ann Kronrod
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  • 28 Aug 2012
  • First Look

First Look: August 28

attributable to comparability. Together, the findings are consistent with mandatory IFRS adoption improving comparability and thus leading to capital market benefits by reducing insiders' ability to exploit private information. Epistemic... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2017
  • News

Students Forecast Climate Change’s Impact

MORE Watch three students discuss their approach to the climate change challenge MORE Watch three students discuss their approach to the climate change challenge Professors Mike Toffel and Marco Iansiti presented the more than 900 RC... View Details
Keywords: Dan Morrell
  • 20 Nov 2012
  • First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details
Keywords: Sean Silverthorne
  • October 2020 (Revised May 2023)
  • Exercise

SenseAim Technologies: Pricing to Win

By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details
Keywords: Pricing Decisions; Cost; Information; Price; Decision Making
Related
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

whose excitement lasts only for days? John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration and an expert on consumer behavior, pricing, and innovation. The blog below, cowritten with Marco View Details
Keywords: Re: Multiple Faculty; Sports