by John Quelch - Publications - Faculty & Research

01 Dec 2018
News

What a Difference a Community Can Make

our ties as members of a global community with a shared belief in the importance of educating leaders for the 21st century. I have been humbled by the extraordinary generosity and talents of the alumni, faculty, staff, and students who... View Details

Keywords: John B. Hess (MBA 1977), Chair, The HBS Campaign

01 Aug 2001
News

Bert W.M. Twaalfhoven (MBA '54)

economics in 1952, he was eager to study business at HBS, where he was inspired by Professors Georges F. Doriot and John G. McLean, who were pioneers in the study of entrepreneurship and corporate... View Details

Keywords: Georges F. Doriot; John G. McLean; Alumni Achievement Award; Management of Companies and Enterprises; Management

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

makes ideal Harvard Business School case material for teaching everything from multinational strategy to on-the-ground logistics. Marketing professor John A. Quelch recently introduced Tesco PLC: Fresh &... View Details

Keywords: by Sean Silverthorne; Retail

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details

Keywords: by Susan Young

29 Jun 2010
News

Cash for Clunkers: A Retrospective

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive success. Q: What led the two of... View Details

Keywords: by Staff

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details

Keywords: by Michael Blanding; Education

23 Apr 2001
Research & Ideas

The Gulf: It’s a Family Affair

A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you? Davis: I've been in this field... View Details

Keywords: by Wendy Guild & Andrea Schulman

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow... View Details

Keywords: by Sean Silverthorne

20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

predicts. “And pretty quickly they'll be selective about their apartments and their offices as well, and they'll share that information with other people.” Book Excerpt Healthy Buildings: How Indoor Spaces Drive Performance and Productivity View Details

Keywords: by Kristen Senz; Real Estate; Health

07 Mar 2013
Research & Ideas

Video: Harvard Business School at the Kumbh Mela

Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow View Details

Keywords: by Jim Aisner; Construction; Real Estate

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details

Keywords: by Carmen Nobel

11 Aug 2014
HBS Case

The Business of Behavioral Economics

try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"),... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

06 Jan 2011
News

Ego goes solo

01 Apr 2014
Research & Ideas

When Do Alliances Make Sense?

treasure trove that could help businesses plan their alliance strategy. “If an alliance is so much better, why isn't everything done by alliance?” Firms often ask this question when considering a large project. It can be advantageous to... View Details

Keywords: by Michael Blanding; Energy; Utilities

05 Oct 2016
Research & Ideas

Why Don't More People Get Flu Shots at Work?

Dreams, right? ‘If you build it, they will come.’ You might think flu shot clinics work that way,” says Beshears. “Many employers believe that by just making a clinic available on the premises that people will flock to it because everyone... View Details

Keywords: by Roberta Holland; Health

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

know how to value their own information," John says. "Because of this uncertainty about what the value of privacy is, people don't know when to value their information or how to care about it. And as a consequence, when people are... View Details