Publications

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03 Mar 2008
First Look

First Look: March 4, 2008

widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically. They maintain that people would benefit if the... View Details

Keywords: Martha Lagace

07 Oct 2008
First Look

First Look: October 7, 2008

Financially Constrained Authors:Shawn A. Cole, Peter Tufano, and John Thompson Publication:Chap. 2 in Borrowing to Live: Consumer and Mortgage Credit Revisited, 65-91. Washington: Brookings Institution... View Details

Keywords: Martha Lagace

14 Dec 2010
First Look

First Look: Dec. 14

addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma Pharmaceuticals (B) View Details

Keywords: Sean Silverthorne

12 Oct 2011
First Look

First Look: October 12

Author:Sophus A. Reinert Publication:Harvard University Press, 2011 An abstract is unavailable at this time. Publisher's Link: http://www.hup.harvard.edu/catalog.php?recid=31289 The Return Experience of Hedge Fund Investors Authors:Ilia... View Details

Keywords: Sean Silverthorne

September 2001 (Revised June 2005)
Case

Stevenson Industries (A)

By: John A. Davis and Kacie LaChapelle

Simon Carlson, chairman of the board of his family's fourth-generation industrial company, must decide how to deal with his conflict with the company's nonfamily CEO. Hired by the board just 15 months earlier to pursue growth more aggressively, CEO Paul Steel has upset... View Details

Keywords: Family Business; Management Succession; Management Style; Governing and Advisory Boards; Management Teams; Rank and Position; Organizational Culture; Decision Making; Manufacturing Industry

Educators

14 Apr 2015
First Look

First Look: April 14

https://cb.hbsp.harvard.edu/cbmp/product/415066-PDF-ENG Harvard Business School Case 815-088 John D. Rockefeller: The Richest Man in the World By the late nineteenth century, scale and managerial hierarchies... View Details

Keywords: Sean Silverthorne

26 Jan 2016
First Look

January 26, 2016

core markets, while also winning in new domains. Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption. Charles A. O'Reilly III and Michael L. Tushman have a contrasting... View Details

Keywords: Sean Silverthorne

29 Sep 2015
First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected networks used View Details

Keywords: Sean Silverthorne

March 2014 (Revised December 2014)
Case

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details

Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry

Educators

22 May 2012
First Look

First Look: May 22

Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract An abstract is unavailable at... View Details

Keywords: Sean Silverthorne

September 2004
Teaching Note

Marketing James Patterson (TN)

Teaching Note to (9-505-029). View Details

August 2002
Case

MicroFridge: The Execution

Supplements the case. View Details

Keywords: Consumer Products Industry

Educators

February 1999 (Revised November 1999)
Teaching Note

USA TODAY Online TN

Teaching Note for (9-598-133). View Details

Keywords: Journals and Magazines; Journalism and News Industry

July 1997
Teaching Note

First Year Marketing Module Summary: Evolution of Marketing TN

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details

Keywords: Forecasting and Prediction; Learning; Information; Marketing

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States