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  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Related
  • 02 Mar 2021
  • HBS Case

The Tulsa Massacre: Is Racial Justice Possible 100 Years Later?

Early on the morning of June 1, 1921, more than 5,000 white residents of Tulsa, Oklahoma, invaded the African-American neighborhood of Greenwood. They came armed with guns, sticks, and other weapons—some supplied by the city’s police... View Details
Keywords: by Michael Blanding
  • 18 Mar 2024
  • Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
Keywords: by Desmond Dodd; Energy; Utilities
  • 07 Mar 2000
  • Research & Ideas

Putting Health Care Consumers in the Driver’s Seat

year, the system has been slow to respond. Other highlights of the conference included a dinner talk by William W. George (MBA '66), CEO of Medtronic, on "The Future of 21st-Century Health: The Right Care" and a lively session... View Details
Keywords: by Staff; Health
  • Research Summary

Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage

By: W. Earl Sasser

Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details

  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

to police its trademark by preventing others from using it to refer to something other than the Real Thing. Shareholder value is enhanced when a firm chooses an appropriate form of business organization, ranging from a limited liability... View Details
Keywords: by Sean Silverthorne; Legal Services
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

What lessons could the humid shores of the Caribbean, the freezing heights of the Himalayas, or the farthest reaches of Earth's atmosphere hold for your company or organization? Although those places couldn't be more different, all were the scenes of disastrous... View Details
Keywords: by Garry Emmons
  • July 2024
  • Supplement

Pacific Lake Partners (A)

By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In 2009, Coley Andrews and Jim Southern endeavored to raise a private equity fund for investment solely in search... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Entrepreneurship; Private Equity; Investment; North America
Related
  • July 2024
  • Supplement

Pacific Lake Partners (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: In 2009, Coley Andrews and Jim Southern endeavored to raise a private equity fund for investment solely in search... View Details
Keywords: Entrepreneurship Through Acquisition; Search Fund; Entrepreneurship; Private Equity; Investment Funds; Organizational Structure; United States
Related
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

States as one of the 15 “safe countries” whose citizens may enter freely. Meanwhile, many leaders are reporting that their teams—or they themselves—have crashed into a wall of demotivation and despair. The Stockdale Paradox, made famous in View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership during the 1982 Tylenol crisis is what we at Harvard Business... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

by relevant "experience," which is the most frequently used criterion by sales managers. In his new book, Aligning Strategy and Sales, Cespedes discusses why the gap is so common—and outlines... View Details
Keywords: by Carmen Nobel
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

interest in developing social entrepreneurship courses, and last but not least, practitioners themselves, who are seeking to achieve mission impact as effectively, efficiently, and sustainably as possible. Q: What do you mean by social... View Details
Keywords: by Sean Silverthorne
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

shape strategy. We excerpt a portion on advice for new CEOs, written with HBS faculty Jay W. Lorsch and Nitin Nohria. 3. Why Don't Managers Think Deeply? Professor Jim Heskett poses this provacative question... View Details
Keywords: by Staff
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

to Make Careful Decisions? Summing up reader responses, Professor Jim Heskett finds compelling arguments for a process involving intuition based on analysis and experience. Should people also make their own... View Details
Keywords: by Staff
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

How Will the Age of Big Data Affect Management? How do we avoid losing useful knowledge in a seemingly endless flood of data? Jim Heskett's readers offer some wise suggestions. Consumer-centered Health Care Depends on Accessible Medical... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

Bill Clinton about allegations of his having had an affair with former White House intern Monica Lewinsky. In his answers, the president speaks in the present tense as a way of dodging Lehrer’s questions. Jim Lehrer: “No improper... View Details
Keywords: by Dina Gerdeman
  • 21 Nov 2005
  • Research & Ideas

The Geography of Corporate Giving

Silverthorne: How does your work advance other research done on corporate social activities? Christopher Marquis: Most research on why companies are involved in social activities has looked at the financial impact of such behavior, essentially an attempt to justify... View Details
Keywords: by Sean Silverthorne
  • October 2008 (Revised December 2008)
  • Supplement

Gillette Company (E): Procter & Gamble

By: Rosabeth M. Kanter and Matthew Bird
After arriving in 2001 as the first outsider Chairman and CEO in Gillette history, Jim Kilts led a remarkable turnaround. But by late 2004 he had to make a difficult decision. To better position the 104-year-old, Boston-based company, he opted to sell it to... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation
Related
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

Administration. "As a brand, leadership, and entrepreneurship scholar, I've been dogging Starbucks for a long time." On a 1995 trip to Seattle, Koehn visited a Starbucks store for the first time and was struck by what she saw... View Details
Keywords: by Julia Hanna; Food & Beverage

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